Some hint for building your personal brand with emphasis on project management and business analysis

1. Building your personal brand
A presentation for
A presentation for
Produced by
Square Peg Consulting, LLC
Orlando, Florida
www.sqpegconsulting.com
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2. Everyone will ask, even PMI®
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3. Are you professionally discriminating?
Answer: yes your are; but can
you tell the story?
• You vs. others: personal
feature/benefits
• What have you accomplished?
• Of what are you most proud?
• From mistakes, what have you
learned?
• What do you want to do?
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4. Show them you’re not a Taylorist!
• Offer more than plug-and-play
– I’m more than a PMP ….
• Any person who fits the job
profile can do the job
– Yes, but, my value add is ….
Frederick W. Taylor
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5. Got your ‘elevator answer(s)’?
• It’s NOT your resume´
• It IS some of your history
projected forward
• Your future brand may only be
bits and pieces of your past
• It is your personal identification
in 30 seconds or less—no
thinking required
• And, you can have more than
one
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6. What are your ‘tags’?
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7. What is a personal brand?
• It’s whatever the search industry says it is
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8. Branding is dynamic
Build it on line Keep it current
1. Own your own name • Be active in linkedin groups
– Webpage in your name and/or PMI CoP
– Elevator points; resume´ • Write book reports on linkedin
2. Personalize your linkedin • Find out what your network is
profile doing
linkedin.com/in/johngoodpasture • Leave comments on favorite
3. Share work products on blogs
slideshare.net
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9. Would you look good on the front page of the
Washington Post?
• Caution on the wings: Play on
the yellow stripe
• No embarrassments on the
social networking sites
• Unimpeachable professional
standards
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10. Branding is associative
Your present company Your last company
• Never be unemployed • Reputation by association
• Own a company • Glow and mystic
– Don’t name it for yourself • Have something good to say
• Don’t take a corporate title; use • Have an elevator speech
partnership titles
– Principle, partner, managing
partner
• Include friends as associates
• Take pro-bono work to start
• Price to market
– Fix rate, not scope
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11. Filling holes: can you talk projects and business?
• Latest ideas in project • P&L and balance sheets are
management for projects managers also
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12. Are you really a knowledge worker?
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13. Be known for critical thinking
Leave a comment
Question assumptions
Clarify goals, discern value
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14. Never stop learning (every day)
• Take a course
• Give a course
• Coach or tutor in local
vocational schools
• Be interviewed by a
friend for a podcast or
video
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15. Up to date? Top 10 trends
TREND COMMENTARY
Critical thinking, communication and organizational
Leadership Skills
change management
Overseas opportunity BRIC countries (expanding economies), but also ME
Agile project management If it’s software, it’s agile!
Competency according to standards Accreditation and certification by industry and company
Experience-based training Demonstrated ability to build on day-to-day experiences
Demonstrated ability to add value and take value from a
Community-based learning
professional community
Acceleration of structured
The demise of the ad-hoc, level 1 project
management
Outsourcing as part of the
Be local, even if it’s far away
problem
Credentials commoditized PMP yes, but with 300,000+, everyone’s a PMP
Source: http://www.projecttimes.com/articles/top-10-project-management-trends-for-2011.html
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16. All done and ready for questions!
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17. The author of this seminar
John C Goodpasture, PMP
Program manager, author, coach,
and instructor
• PMI eSeminarsWorldsm instructor for
Advanced Risk Management, and Agile
Project Management
• Project coach in Europe, Asia, and the
United States
Portfolio manager and business unit
leader
• Operations and IT professional
• System engineer in the Department of
Defense and the aerospace industry
info@sqpegconsulting.com
johngoodpasture.com
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