Although social media has taken an increasingly central role in the strategy of businesses worldwide, the “hows” and “whys” of its use still remain nebulous for many. How can it be used to grow a business? What are some key best practices? Can it actually generate revenue? American entrepreneur, social media expert and CEO of StringCan Interactive, Jay Feitlinger, will headline a master class dedicated to the exploration of this digital marketing media, drawing on his experience as Co-Founder of ShopTab, one of the first successful eCommerce Facebook applications, also used by Coca-Cola and Fiji Water. The master class will be kicked off by Nicolas Glady, ESSEC Professor of Marketing and the Accenture Strategic Business Analytics Chair holder, an expert in Big Data, voted one of the best 40 Most Outstanding B-School Profs under 40 in the world by Poets & Quants. The presentation shares some social media best practices around the seven tips businesses should consider when leveraging social media to grow their company and engage with their audience.

1. Complex Made Simple
Social Media For Business
Seven Tips On How To Best Leverage Social Media
To Engage Your Audience And Grow Your Business
image source: stockvault.com
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2. image source: Flickr CC CC @Leol30
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3. image source: budweiser SuperBol
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4. image source: Facebook Sweden
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5. Social media is constantly evolving!
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6. But it’s not free
Image source: Flickr CC @Alwin Noller
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7. Because time is money
Image source: Flickr CC @Paola Dilina
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8. And for large brands it can be a 24 hour job
source: twitter.com
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9. Important to understand that
platforms are not social
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10. People are social
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11. image source: Flickr CC @andrechinn
And people are sharing relevant content
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12. #ESSECSTRINGCAN

13. source: Erik Qualman
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14. CONTENT IS KING, QUEEN
& THE WHOLE CASTLE
Image source: Flickr CC @Alex Drennan
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15. STORYTELLING NOT SELLING
Image source: Flickr CC Local Studies NSW
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16. If done right it can be a big win!
Image source: YouTube.com
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14,000,000 YouTube Views

17. WHERE
IS SOCIAL MEDIA GOING?
image source: budweiser.com
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18. Image source: Flickr CC Ed Yourdon
Image
source:
Flickr
CC
@Nina
Ma6hews
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Everything is going mobile

19. Social is Now Pay to Play
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20. HOW TO LEVERAGE
THESE CHANGES FOR BUSINESS
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21. Image
source:
Flickr
CC
@Nina
Ma6hews
Build A Plan
TIP #1
Image source: Flickr CC @Nina Matthews
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22. image source: Flickr CC CC @ray_from_la
Know Your Audience
TIP #2
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23. Show Some Personality
TIP #3
Image source: Flickr CC @JenniferCoffey
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24. Be Consistent
TIP #4
Image source: Flickr CC @Bit Boy
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25. Image
source:
Flickr
CC
@Nina
Ma6hews
Share & Create Often
TIP #5
Image source: Flickr CC @Bill Rand
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26. Image
source:
Flickr
CC
@Nina
Ma6hews
React
TIP #6
Image source: Flickr CC @The Tire Zoo
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27. Image
source:
Flickr
CC
@Nina
Ma6hews
Monitor & Adjust
TIP #7
Image source: Flickr CC @Aussiegall
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28. 7 Social Media Best Practices
• Build a plan
• Know your audience
• Show some personality
• Be consistent
• Share and create content often
• React
• Monitor & Adjust
image source: Flickr CC CC @Marc CARAVEO
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29. Q&A
THANK YOU!
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