Sparks Productions is pitching a new British social realism film called "Lost". The film follows 17-year old Lottie whose life spirals out of control after she witnesses a girl commit suicide by jumping in front of a train. Lottie turns to drugs and crime, becoming homeless after her mother kicks her out. The film ends with Lottie attempting suicide in the same place, leaving the audience with an open ending. Sparks Productions believes the film's realistic plot and characters will appeal to audiences aged 18-25. They plan to cast unknown teenage actors and promote the film heavily on social media to connect with their target audience.
2. WHO ARE WE?
We are SPARKS PRODUCTIONS. Our production company is a UK
independent film company, serving entertainment to the
British public. We think this name SPARKS PRODUCTIONS is a
suitable name because our film company creates new and
exciting ideas.
3. GENRE
The genre we have chosen for our new upcoming feature film is
British social realism. We believe this chosen genre will
allow us as a production company to use common ideologies and
iconography related to britain and incorporating them to
create a realistic viewing experience.
4. THE PLOT
The main character within our film is called Lottie who is 17
years of age. At the beginning of our film Lottie who is an
everyday mundane teenage girl who comes across another female who
is 19 years of age attempting to jump onto a train line. Lottie
tries to persuade the girl, however with no luck the girl jumps to
her death. After this traumatic experience she was scarred and
Lottie's life went upside down. This tragedy lead Lottie turning
to drugs, hanging around with the wrong crowd and breaking the
law. Her mum has had enough of her behavior, overall leaving
Lottie homeless. The final scene ends with Lottie attempting to
commit suicide in the same place and someone coming over to help
her; re-creating the beginning of the film and leaving the
audience left with unanswered questions as to what happens next.
5. OUR TITLE AND FONT
We have chosen the name “LOST” for our film. We feel this is
an appropriate title because Lottie is LOST in a world
outside of reality. Due to her dramatic experience, Lottie
intoxicated her mind, separating herself from the real world.
We have chosen this font because it is broken
up and looks as if it is falling apart. We
believe this represents Lottie and her life.
6. LOGLINE
In a broken society, being a teenager is not
a ride in the park. When life gets hard,
people can fall apart.
7. UNIQUE SELLING POINT FOR LOST
Our films unique selling point within our film is that it
contains a realistic storyline that plays on the audience's
heart strings. But there will also be a lot of action within
the film to keep the audience excited and engaged within it.
8. TARGET AUDIENCE
The chosen Age certificate for our film will be 15. According to
the BBFC drug taking, frequent swearing and scenes of violent
nature are acceptable within this age rating. Our target audience
will vary between 18-25
Usually British social realism films are targeted at teenagers/
young adults hence the characters within them are aged between 13-
20, therefore the target audience will be able to relate and form
relationships with them (Blumer and Katz uses and gratifications).
However, our film film will appeal to both female and male
audiences.
9. CHARACTERS AND CASTING: LOTTIE
Lottie is the main character within our film. She is the main
Protagonist within the production, however we believe the
antagonist is the depression that is living inside of her; in
other words the evil within.
10. CHARACTERS AND CASTING: JOANNA
Joanna is a teenager of 19 years of age who commits suicide
by jumping onto a train line. Joanna is not a huge role in
the film and the details into why she killed herself are not
expressed. However she does play a huge part in Lottie’s
life.
11. CHARACTERS AND CASTING: GANG
The gang within our film is considered as Lottie’s new group
of friends when her life turns upside down. We believe the
gang represents the evil inside her head, pulling her closer
to the dark side. We would consider her new group of friends
as an antagonist within the production.
12. WILL WE USE A-LIST STARS?
British social realism genre films use infamous actors to
overall make the film look increasingly realistic because the
audience will not be familiar with them. Therefore for our
production we would find young teenagers from a local drama
workshop (such as ITV workshop) or drama school to cast the
characters within the film.
13. HOW WILL WE APPEAL TO OUR AUDIENCE?
Because spark productions is an independent British film
company, social media will play a huge part in advertising
our film. We will appeal to our target audience by using both
twitter and facebook, allowing them to use hashtags such as
#lost to get up to date information on our film.
Our target audience will use social media on a daily basis
therefore we will be able to connect with them easily and
quickly.
