The most explosive, sustainable, scalable, organic, and inexpensive growth comes from viral marketing,
which in its simplest form is customers marketing products to other customers.
Get concrete strategies to build, test, implement and improve viral growth mechanisms.
Learn:
- How to develop a viral growth strategy
- How to apply fundamental viral growth strategies to sales, business development and marketing tasks
- How to analyze existing products / services from the point of view of viral growth goals
This presentation covers techniques, tools and channels, based on experience leveraging these strategies in real business scenarios and gives you quick, quantifiable strategies to grow your customer base and revenue stream.
How to Get Started in Social Media for Art League City
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Magic tricks for viral growth: From Zero to Zillions of Users
1. Magic Tricks for
Viral Growth
From Zero to Zillions of Users
5 steps to explosive, sustainable, scalable, organic,
inexpensive growth from viral marketing
6. Get a detailed action plan to successfully
market your business online.
Guarantee your results before you start.
⢠Set goals
⢠Know your customers
⢠Perfect the user experience
⢠Test message
⢠Plan launch
7. Before You Begin -
Set Goals
Establish speciďŹc quantitative goals:
(e.g. get 100,000 users within 6 months
of public launch, and a write-up in a major
publication like The Wall Street Journal or Wired).
8. Understand Your Customers
Make a list of 3 targeted user groups
Write unique needs of each user group
How does your product address those needs
9. Locate Users
Twitter and Facebook -
Personalities in your niche. Donât focus only on the top people, as often the mid-level inďŹuencers
(less than 40,000 followers) are easier to reach. Use wefollow.com or Twellow.com to ďŹnd them.
Blogs and Forums -
List 5 personal blogs and forums in your niche. Be sure to look at number of comments and email
subscribers to test if they have an engaged audience.
Video Producers -
List 5 channels in your niche with high user engagement. Check out sites like Youtube and Vimeo.
Could be how-to videos, discussion videos, etc
Social Bookmarking Sites -
List 10 popular posts in your niche on sites like Instagram, Pinterest, Delicious, Digg, Stumbleupon etc. and
make note of the inďŹuencers. InďŹuencers impact niche groups and are more likely to be willing to work
with you. Note what types of content resonates strongly and whatâs most popular for your keywords.
10. Set Up Landing Page
⢠Write your story - BE HUMAN. People like hearing stories about the people
behind the products and sites they use. Why did you start your company? What solution do you want to
provide with your product or service?
⢠List your 3 beneďŹts - What are the top 3 problems your customers have that
your product or service solves? Your beneďŹts statements should speak directly to these problems.
⢠Show social proof - Social proof are fans, followers, customer testimonials,
pictures of happy customers, case studies, logos of impressive clients, a customer counter, etc.
⢠Provide test drive - How can you let them try before they buy? Let them âplayâ
before committing to signing up or buying. List 3 speciďŹc ways users can test drive your product.
⢠Make registration easy - Keep it simple. Ask for minimal information but
ensure user conďŹrms email with double opt-in or email link conďŹrmation. Resolve privacy, security and
efďŹciency concerns. Take users right into product. Make it easy to start using it.
12. Track It All
1. Track where users are clicking (crazyegg.com)
2. Track user adoption (install Google Analytics)
3. Track homegrown metrics
13. Examples of Metrics
⢠# of registered users
⢠A/B testing for homepage conversion
⢠# of users who register w Fb or Twitter
⢠# of users who completely ďŹll out proďŹle
⢠# of users who use workbook
⢠length of time spent on site
Use referral tracking tools like Urchin.
14. Test Messaging
What is your:
⢠unique solution
⢠brand promise
15. What is my
customerâs biggest
problem I am uniquely qualiďŹed
to solve?
16. Test Messaging
⢠Demographics
⢠Customer proďŹle
⢠Customer problem
⢠Current solutions
⢠Information sources
⢠Buying behavior
17. Pre-launch Outreach
⢠Branding - Create branded Facebook page and Twitter ProďŹle
⢠Bloggers - Choose 5-10 bloggers you like and would be interested in
working with (mid-level, niche inďŹuencers who are celebrities in their online
circles are often far more accessible and happy to endorse and promote a
product they believe in).
⢠Banners - Create banner or badge to place on bloggerâs site. Use
standard banner in sponsored ads on targeted blogs in niches you are
targeting to demonstrate consistent branding across many different blogs.
18. Wor(l)d of Mouth
⢠Build relationships with social inďŹuencers by
interacting with them on social media channels
⢠Engage in conversations around your topic
⢠Find channel partners
19. Pre-launch Preparation
⢠Pull together launch timeline - including dates
⢠Determine marketing pieces for each launch date
⢠ConďŹrm your marketing channels
20. Stages of launch
⢠Alpha Launch Strategy
(Priority bugs are ďŹnished)
⢠Beta Launch Strategy
⢠Public Launch Strategy
21. Marketing
post-launch
Social media, SEO,
PR, email, content,
distribution and joint
venture partners etc.
@wandia_info
24. Key Take-Away Points
⢠Prioritize goals: think about these when
deciding where to invest resources.
⢠Determine your customers needs and how
you are uniquely qualiďŹed to solve them.
⢠Understand the metrics you need to measure.
⢠DeďŹne ROI: think about short-term and long-
term ROI on acquisition activities.