Social media is a shift in how people discover, read and share news, information and content; it's a fusion of sociology and technology. But what does that mean to business and organizations?

1. Social Networking Basics What is it? & Why is it important for your agency or group?

3. What is Social Networking?

4. Social Networking - Community

5. Facebook

6. Facebook http://www.facebook.com/home.php?#/cmhouston?ref=ts What can a business / org do on Facebook? Share photos Link to websites Share stories Invites to events Talk to fans Post surveys

7. Facebook

8. Microblogging - Twitter

9. Twitter What can a business / org do on Twitter? Promote sales or events Share news Offer discounts Ask for customer feedback Take orders Answer questions Handle customer service issues

10. Twitter - Search

11. Twitter - Registration

12. Twitter - Followers http://www.twellow.com

13. Blogging Blogs are pervasive and part of our daily lives The numbers vary but agree that blogs are here to stay * comScore MediaMetrix (August 2008) o Blogs: 77.7 million unique visitors in the US o Facebook: 41.0 million | MySpace 75.1 million o Total internet audience 188.9 million * eMarketer (May 2008) o 94.1 million US blog readers in 2007 (50% of Internet users) o 22.6 million US bloggers in 2007 (12%) * Universal McCann (March 2008) o 184 million WW have started a blog | 26.4 US o 346 million WW read blogs | 60.3 US o 77% of active Internet users read blogs Technorati Blogosphere 2008 Report http://technorati.com/blogging/state-of-the-blogosphere/

14. Blogging What can a business / org do with a blog? Demonstrate expertise on a subject Share links to good relevant content Get great search results for a topic Share photos or video Get feedback on your ideas

15. Blogging - Wordpress

16. Blogging - Wordpress

17. Questions? Jennifer Texada [email_address] www.twitter.com/jenntex Blog – How to Go Web 2.0 http://jennifersreport.blogspot.com/