Transforming Your Visitors Into a Dedicated & Passionate Community #BlueGlassX

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Jennifer Lopez

So you've started building your audience, now how do you grow and expand into a dedicated and passionate community?

Technologie

Transforming Your Visitors Into A
Dedicated and Passionate
Community

Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita

A Peek Into the Past

@jennita #BlueGlassX

Lots of Blog posts…

Not a lot of
conversation

@jennita #BlueGlassX

RSS Feed Circa 2008

Not bad,
dude!

@jennita #BlueGlassX

Social Stats – November 2009

~800 “fans” ~4,000 Followers
We hadn’t claimed our
URL!

@jennita #BlueGlassX

Blog Traffic – January 2010

394,000
Pageviews!!!

@jennita #BlueGlassX

Who Managed the Community?

@jennita #BlueGlassX

A Post From November 2012

@jennita #BlueGlassX

Blog Traffic – October 2012

@jennita #BlueGlassX

PRO Q&A Forum – October 2012

@jennita #BlueGlassX

Twitter – 177,106 Followers

@jennita #BlueGlassX

Facebook – 75,674 Likes

@jennita #BlueGlassX

Google+ - 25,604 Circles

@jennita #BlueGlassX

Who Manages It All Now?

@jennita #BlueGlassX

Focus + Consistency = #Win
2009 = ~4000 followers

@jennita #BlueGlassX

Encourage Engagement

@jennita #BlueGlassX

Increase Engagement Through Email

@jennita #BlueGlassX

*YOU* Have to Engage As Well

@jennita #BlueGlassX

Even on *Their* Sites

http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/

@jennita #BlueGlassX

Be a part of the community

@jennita #BlueGlassX

Follow the Same Code

@jennita #BlueGlassX

Promote The Community

@jennita #BlueGlassX

Let Them Easily Find Each Other

@jennita #BlueGlassX

Stick To Your Rules

Bla bla bla?
Use it as a
guide.

@jennita #BlueGlassX

Stick To Your Rules

On Facebook

In Blog In Q&A Forum
Comments

@jennita #BlueGlassX

The Little Stuff Counts

@jennita #BlueGlassX

Have a Personality

Don’t be a
robot, yo.

@jennita #BlueGlassX

Plus, You Want This…

@jennita #BlueGlassX

But *Not* This…
Community = Emotion

@jennita #BlueGlassX

Don’t Just Take My
Word For it

(or anyone else's)

Thank You!

Jennifer Sable Lopez
Director of Community
SEOmoz
@jennita

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Transforming Your Visitors Into a Dedicated & Passionate Community #BlueGlassX

1. Transforming Your Visitors Into A Dedicated and Passionate Community Jennifer Sable Lopez Director of Community SEOmoz @jennita

2. Moz Then and Now…

3. A Peek Into the Past @jennita #BlueGlassX

4. Lots of Blog posts… Not a lot of conversation @jennita #BlueGlassX

5. RSS Feed Circa 2008 Not bad, dude! @jennita #BlueGlassX

6. Social Stats – November 2009 ~800 “fans” ~4,000 Followers We hadn’t claimed our URL! @jennita #BlueGlassX

7. Blog Traffic – January 2010 394,000 Pageviews!!! @jennita #BlueGlassX

8. Who Managed the Community? @jennita #BlueGlassX

9. Let’s Look at Today

10. A Post From November 2012 @jennita #BlueGlassX

11. Blog Traffic – October 2012 @jennita #BlueGlassX

12. PRO Q&A Forum – October 2012 @jennita #BlueGlassX

13. Twitter – 177,106 Followers @jennita #BlueGlassX

14. Facebook – 75,674 Likes @jennita #BlueGlassX

15. Google+ - 25,604 Circles @jennita #BlueGlassX

16. Who Manages It All Now? @jennita #BlueGlassX

17. Numbers shmumbers How Do You Do It?

18. Focus + Consistency = #Win 2009 = ~4000 followers @jennita #BlueGlassX

19. Encourage Engagement @jennita #BlueGlassX

20. Increase Engagement Through Email @jennita #BlueGlassX

21. *YOU* Have to Engage As Well @jennita #BlueGlassX

22. Even on *Their* Sites http://www.hugoguzman.com/2011/03/is-your-marketing-scalable/ @jennita #BlueGlassX

23. Be a part of the community @jennita #BlueGlassX

24. Follow the Same Code @jennita #BlueGlassX

25. Promote The Community @jennita #BlueGlassX

26. Let Them Easily Find Each Other @jennita #BlueGlassX

27. Have Them Compete @jennita #BlueGlassX

28. … And Earn Stuff @jennita #BlueGlassX

29. Have a Plan @jennita #BlueGlassX

30. Stick To Your Rules Bla bla bla? Use it as a guide. @jennita #BlueGlassX

31. Stick To Your Rules On Facebook In Blog In Q&A Forum Comments @jennita #BlueGlassX

32. The Little Stuff Counts @jennita #BlueGlassX

33. Take it Offline @jennita #BlueGlassX

34. IRL FTW!! @jennita #BlueGlassX

35. Have a Personality Don’t be a robot, yo. @jennita #BlueGlassX

36. On All Channels @jennita #BlueGlassX

37. It’s a Team Sport @jennita #BlueGlassX

38. #WIN

39. What’s the point?

40.

41. Plus, You Want This… @jennita #BlueGlassX

42. A Little of That… @jennita #BlueGlassX

43. But *Not* This… Community = Emotion @jennita #BlueGlassX

44.

45. Don’t Just Take My Word For it (or anyone else's)

46.

47. Thank You! Jennifer Sable Lopez Director of Community SEOmoz @jennita

Transforming Your Visitors Into a Dedicated & Passionate Community #BlueGlassX

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