Using Social Media in HR & Recruiting - 2012
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This document discusses using social media in HR and recruiting. It covers 5 areas: [1] professional development on social media, [2] choosing the right social media tools, [3] communication and branding on social media, [4] 'social' recruiting using social media, and [5] developing a social media plan. The document provides tips and strategies in each area, such as building your professional network, choosing profiles to focus on like LinkedIn and Facebook, leveraging employees as ambassadors, searching social networks for candidates, and setting goals and metrics for social media efforts.
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Using Social Media in HR & Recruiting - 2012
- 1. Using Social Media in HR & Recruiting Attract | Recruit | Retain #bnhrc
- 2. Who Am I? 2.5 years - President of Unbridled Talent 5 years - Executive Recruiter 7 years – Social Media Anthropologist 18 years – Human Resources Leader
- 3. Who Are You?
- 4. Who’s Using Social Media? 900 million profiles 240 million blogs 490 million users 500 million accounts 165 million members
- 5. What Are We Afraid Of?
- 6. Our Focus Today 1 PROFESSIONAL DEVELOPMENT 2 CHOOSE YOUR TOOLS 3 COMMUNICATION & BRANDING 4 ‘SOCIAL’ RECRUITING 5 DEVELOP A PLAN
- 7. PROFESSIONAL DEVELOPMENT 1
- 8. Build Your Network “Using my social networks makes my job easier. I don't need to google info, I just ask my friends.” Trish McFarlane – Director of Human Resources, Perficient
- 9. Stay Informed & Learn
- 10. Engage & Share “Twitter has helped me to know my customers, solve customer problems and to create relationships to be able to do that. There is a fabulous community of HR professionals engaging with each other via social media. My professional visibility because of my interactions on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.”
- 11. CHOOSE YOUR TOOLS 2
- 12. Which One Works Best?
- 14. LinkedIn Profile
- 15. 100% Complete Profile 1) Add a profile photo FRESHNESS counts 2) List current position + at least 2 prior jobs 3) 5 or more skills on your profile 4) Write a summary about yourself 5) Fill out your industry and zip code 6) Add where you went to school 7) Have 50 or more connections SOURCE: h/p://blog.hubspot.com/blog/tabid/6307/bid/29863/Heatmaps-‐Reveal-‐Where-‐People-‐Look-‐on-‐Social-‐Media-‐Sites-‐Research.aspx
- 16. Company Profile
- 17. Build Your Network a(e rs... size m ta sor
- 19. Ancient LinkedIn Secret FREE!* *for now * For Now
- 21. Facebook Profile
- 22. Company Profile
- 25. YouTube Channel
- 27. Corporate Blog
- 29. Twitter Profile
- 30. Company Profile
- 31. COMMUNICATION & BRANDING 3
- 32. Your Careers Website • compete for talent at the moment of search (seo/sem) • link to information about careers prominently on website • showcase actual employees (not stock photos)
- 34. Leverage Employee Networks “We have found that current employees are the most widely used and are by far the most trusted source of information about organizations for candidates.” Corporate Leadership Council
- 35. Answer Questions
- 39. Create Communities Establish public or private groups to connect employees and/or potential employees
- 40. ‘SOCIAL’ RECRUITING 4
- 41. Recruiting Is Evolving 1997 Sources of Hire 2011 Sources of Hire newspaper ads 28.7% referrals 28.0% employee referrals 19.7% job boards 20.1% agency (contingent) 10.4% career site 9.8% contract recruiters 8.7% recruiter initiated 9.1% job fairs 8.3% college 6.6% other advertising 5.0% re-hires 4.3% image advertising 4.6% social media 3.5% trade journals 4.2% 3rd party 2.8% college 2.9% print 2.2% resume services 2.9% temp/contract-to-hire 2.1% agency (retained) 2.1% career fairs 1.9% internet 2.1% walk-ins 0.8% radio 1.5% other 8.8% SOURCE: http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-influence
- 42. Where To Start? Which social media tools are used for recruiting? linkedin 86.6% facebook 55.3% twi/er 46.6% youtube blog 11.6% 16.0% 64% use 2 or more social networks for recruiting 9.4% 40% none use 3 or more social networks for recruiting SOURCE: web.jobvite.com/rs/jobvite/images/Jobvite-SRP-2011.pdf
- 44. Searching Twitter SOURCE: https://followerwonk.com/
- 45. Posting Jobs
- 46. DEVELOP A PLAN 5
- 47. Set Goals/Measure Sample of Initial Goals Branding/Marketing • improve brand presence to build awareness • increase positive mentions/sentiment about our brand Website • increase traffic to careers site Recruiting • attract qualified candidates to our career opportunities • develop a source for active & passive candidates
- 48. Provide Guidelines/Training free database of 217 social media policies: socialmediagovernance.com/policies.php
- 49. Plan & Schedule Content Calendar Monday Tuesday Wednesday Thursday Friday Saturday Sunday • Recognize a • Post “day-‐ • Ask a • Share • Chat with a • Link to • Poll Fan or in-‐the life” QuesVon Company Recruiter Career QuesVon Employee photo(s) news informaVon • Schedule an • Ask a Event • Post a Video QuesVon Time Blocks Use Tools
- 50. Prepare A Response Strategy* * before you need it SOURCE: http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html
- 51. Wrapping up!
- 52. Expect Good Things 63% of job seekers have a better impression of a company that responds to negative posts / comments on their social media site than those who do not.