Thanks Eric Qualman. That video came to me via my online network. Why’s it so important to be networked in business?
The starfish is a networked creature. If it looses a leg, the starfish will continue to function normally. The starfish is a model for sustainable business.
In business we must leave an adequate trail of information.
To benefit the community as a whole.
And enable everyone to learn from each other. So the business can prosper.
When information moves at the speed of light, well-functioning networks are increasingly important. Here are 5 golden rules to get the most from your online networks.
Don’t just get in touch when you want something, build relationships over time.
Use hashtags to follow topics of interest, and join the conversation.
Use tags to bookmark articles you read on Delicious etc – others can search your bookmarks
Or share the links directly on Twitter – and get retweeted.
You can tag your friends in photos on Facebook, but you can also tag your photos on Flickr. And contribute to Flickr’s library of sharable shots. That’s where I got mine.
Or share a personal observation. Again, if it resonates with others, you’ll get re-tweeted.
Social networks are all about being open, honest and truthful
Stephen Fry is one of the most famous people on Twitter – because he’s being himself.
I started following Edward Borasky because I liked his bio. The quirkier, the better…
This the room at Pepsico where they monitor mentions of Gatorade There’s a host of monitoring tools out there: Radian6, Brandseye, Market Sentinel Alternatively – just set up a free google alert
Amidst all that monitoring, don’t forget to post a response: Luis Suarez blog: I found out he was talking about me, so I could add my POV. But also, look how Luis responds to everyone.
You can tell the keen social media players by the fact their blogs are littered with comments, and their Twitter updates frequently start with an @