Interested in media coverage from the New York Times, ABC News, HuffingtonPost.com and everyone in between? Help a Reporter Out (HARO) has helped millions and best of all, the basic HARO alerts are free.

1. Help a Reporter Out

2. The HARO Story
Who uses HARO?
Nearly 30,000 reporters
and bloggers, over
100,000 news sources
and thousands of
businesses.
HARO was
founded in 2008
and has become
one of the most
respected and
recommended
publicity services
in North America.
Results
7.5 Million Media
Pitches
75K Journalist
Queries
News Agencies
That Use HARO
-FOX
-ABC
-Gannett
-Associated Press

3. HARO Results
Nutritionist Liza de Fazio
appears on
National TV Four Times!
“Three weeks after responding to the
HARO query, I was on a plane to Florida
to shoot four national television
appearances. I did not expect that to
happen.”
Result: $20,000 worth of free advertising

4. HARO Results
The HopeFULL
Company Doubles
Sales with HARO
“We got over 600 hits on
our website within an hour. It
was the most traffic we have
ever received on our
website. Most importantly,
our sales went up 95% that
day”

5. HARO Results
”Better Homes and Gardens featured our new S2H
STEP pedometer. When that article circulated –
and Better Homes has a readership of millions – the
whole production run sold out completely in two
weeks. We had so many new customers, we had to
create a waiting list.”

6. How would Press Coverage
from these publications affect you?

7. Social Media:
•Journalists will tweet and share
your story on social media
•News Sites will tweet your story
•Engagement will be higher when
you post and share the story on your
social networks
Publicity:
•Publicity begets publicity
• Cross promotion opportunities
•Build your press credibility
Search: Increase Visibility
• Increase visibility of web site
• Get found in the top of search
• Links from News Sites are very
valuable in terms of Search
Engine Optimization
The Benefits of News Coverage
Get
Mentioned
in the Media
Build Your Brand
•Get interviews & quoted in the media
•Become an Authority in your industry
•Personal branding for professionals

8. Great! How do I sign up for HARO?
• Go now to: http://www.helpareporter.com/
• HARO Basic Alerts are Free

9. Super Charge Your PR and Marketing
• Online News Monitoring
• Social Media Monitoring
• TV, Print, Radio & News Monitoring
• Media Database
• Email Marketing
• Lead Generation Technology
• News Releases (#1 in SEO, Social
Sharing, Visibility)

10. My Contact Information
• 301.479.1480
• jzelaya@vocus.com
http://linkedin.com/in/jeffzelaya