http://www.triblio.com/blog/b2b-content-marketing-stats-2014/

1. !
B2B CONTENT MARKETING STATS FOR 2014
Top 6 B2B Content Marketing Tactics
Social Media is
used by 87% of B2B
content marketers
LinkedIn is responsible for 64% of all visits from social media channels to
corporate websites. Facebook accounts for 17%
of such visits, while Twitter is just 14%.
78% of CMOs
think custom content (articles, white
papers, blogs, etc.) is the future of
marketing.
B2B marketers have cited Web
traffic & sales lead quality as
their top content marketing
metrics for the past three years.
Sources:!
15 Mind-Blowing Stats About LinkedIn!
http://www.cmo.com/articles/2013/11/4/15_Stats_LinkedIn.html!
B2B Content Marketing Benchmarks, Budgets & Trends 2014!
http://www.iab.net/media/file/B2BResearch2014.pdf !
2014 Marketing Statistics Infographic!
http://www.webdam.com/2014-marketing-statistics-infographic/?aliId=813818!
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