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Google Analytics Goals and Funnels
1.
2.
Goal : the
page a visitor reaches once they have completed a desired action Funnel : The (optimized) steps along the way to the goal
3.
4.
Are you losing
visitors? Where?
5.
6.
Sstep 3
Sstep 2 Sstep 1
7.
8.
9.
10.
Name the goal
something intuitive. In this example it might be se “Class Registration” hether you ant the oal to e active n) now Most library scenario goals will probably fall under the “URL Destination” type
11.
Here add the
URL of the thank you page
12.
Exact match has
to be EXACTLY the same as the URL….even leading or trailing spaces will cause it to fail
13.
add the URL(s) of
the page(s) along the path a user would take to get from the homepage all the way through to the thank you page
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