Rockhouse partners -_2010_delaware_state_fair_-_tennessee_state_fair_-_iafe_digital_case_study2
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Rockhouse Partners' presentation at the 2010 IAFE Conference. Case study on the Delaware State Fair and the Tennessee State Fair.
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Rockhouse partners -_2010_delaware_state_fair_-_tennessee_state_fair_-_iafe_digital_case_study2
- 1. Social Media Case Study IAFE 2010 IAFE 2011: Social Media Case Study
- 2. Social Media Strategy How We Approach It 1. Integrate with the web & email 2. Build 2-way conversations! 3. Create “shareable” moments 4. Tie sponsors & media & artists to YOU 5. Sell tickets & track results IAFE 2011: Social Media Case Study
- 3. Why Do Social Media? .com Digital marketing Core online real estate On-site programs Social media Website optimization Ticketing strategy Artist activation Email marketing Customer research Digital PR Mobile Sponsor activation Build awareness Engage your fans Sell more tickets IAFE 2011: Social Media Case Study
- 4. Integrate with Web & Email IAFE 2011: Social Media Case Study
- 5. Website Redesign IAFE 2011: Social Media Case Study
- 6. Email Marketing IAFE 2011: Social Media Case Study
- 7. IAFE 2011: Social Media Case Study
- 8. Build 2-Way Conversations IAFE 2011: Social Media Case Study
- 9. IAFE 2011: Social Media Case Study
- 10. Social Media IAFE 2011: Social Media Case Study
- 11. IAFE 2011: Social Media Case Study
- 12. Create Share-able Moments What’s in it for me? IAFE 2011: Social Media Case Study
- 13. IAFE 2011: Social Media Case Study
- 14. IAFE 2011: Social Media Case Study
- 15. IAFE 2011: Social Media Case Study
- 16. Tie Sponsors, Media & Artists To YOU IAFE 2011: Social Media Case Study
- 17. IAFE 2011: Social Media Case Study
- 18. IAFE 2011: Social Media Case Study
- 19. Artist & Fan Club Activation IAFE 2011: Social Media Case Study
- 20. Artist Activation IAFE 2011: Social Media Case Study
- 21. Sell Tickets & Track Results IAFE 2011: Social Media Case Study
- 22. Sell More Tickets Tactics 1. Right message, right time, right channel 2. Use Google Analytics & tracked links 3. Ticketing tools: use promotional codes “FACEBOOKDiscount” or “TWITTER20PercentOff” 4. Resource your team to meet your opportunity IAFE 2011: Social Media Case Study
- 23. Track Results IAFE 2011: Social Media Case Study
- 24. Measure What Matters Big Wins for the Delaware State Fair! Record gate attendance (Over 300K! —Congrats to the DSF team! ) 63% of all concert tickets sold in advance online (+19% from ‘09) New website projects stronger DSF brand; simpler. Fans love it! 378K emails sent, 371K delivered, 77K opened, 16,000+ clicks Online advertising campaigns spiked ticket sales with strong ROI Facebook grew into a force: up to 14,300 fans and high interactivity +3K post-fair! Year-round conversation tool IAFE 2011: Social Media Case Study
- 25. Why Do Social Media? .com Owned Assets Digital marketing Website optimization On-site programs Social media Ticketing strategy Email marketing Artist activation Customer research Mobile Digital PR Sponsor activation Build awareness Engage your fans Sell more tickets IAFE 2011: Social Media Case Study
- 26. www.rockhousepartners.com/live 631 2nd Avenue South Suite 2R Nashville, TN 37210 twitter.com/rhpartners IAFE 2011: Social Media Case Study