Japan IT Week 2024 Brochure by 47Billion (English)
McNeill 2007 Fractal Frameworks
1. Fractal Frameworks
• Fractal
– Self-similar structures at every level of a system
– Fractal is different from hierarchical or subsystems
• Fractal Organizations
– Opposite of multi-level marketing/network marketing
• Fractal Marketing
– Authenticity is self-same by definition
– Authentic brands and engaging advertisement must remain on-
message and exhibit the same structures
• Use of the fractal frameworks
– Tool for analysis of strategies of organizations and their offerings
– Not all organizations could or should be fractal