How to succeed in product management without really trying
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"How do I become a product manager?" is a common question of those looking to get into the field, quickly followed by "Once I become a product manager, how can I become a good one?" This panel from ProductCamp St. Louis (April 2012) presented the perspective of several different product management professionals, describing how they "became" product managers, and what advice they have to those interested in becoming product managers or those current product managers looking to succeed. The presenters bring different perspectives given their different backgrounds prior to product management -- including sales, technology, design -- as well as the varying amount of time spent in product management roles -- from 1-2 years to well over a decade.
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How to succeed in product management without really trying
- 1. How To Succeed In Product Management Without Really Trying Amy McLaughlin // Jeff Lash // Jason Heilman Jeff Zimmerman // PJ Farmer Tom Horlacher ProductCamp St. Louis: April 21, 2012
- 2. Amy McLaughlin âș SVP, Product Management; CitiMortgage âș8 Years in Product Management âșBefore ProdMgmt: Management Consultant, Marketing Project Manager, Accountant ï âș Trying to get in to ProdMgmt? Embrace taking lateral moves across an organization âșNew to ProdMgmt? Making connections across the company is critical to your success (e.g. IT, Marketing, Sales, Operations, Legal, Accounting, Risk, Executive Board) How To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
- 3. Jeff Lash âș VP, Product Portfolio Management; Elsevier âș6.5 years in Product Management âșBefore ProdMgmt: User Experience Design, Web Development, Marketing âșTrying to get in to ProdMgmt? Understand market problems and how to create value âșNew to ProdMgmt? Gather data (lots of it!) â Blatant plug: âTen Tips for New Product Managersâ â http://j.mp/10tips-newPMs How To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
- 4. Jason Heilman âșProduct Manager; Sendouts âș1.5 years in Product Management âșBefore ProdMgmt: Sales âșTrying to get in to ProdMgmt? Get involved with the product team (more than just yelling for features) âșNew to ProdMgmt? Focus as much time as possible understanding your market How To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
- 5. Jeff Zimmerman âșVP of Product Management & Marketing; Clearent LLC âș12 years in Product Management âșBefore ProdMgmt: Investment Banking, Finance âșTrying to get in to ProdMgmt? There is no standard path; talk to product managers and related functions âșNew to ProdMgmt? Be curious. Seek to understand. How To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
- 6. PJ Farmer âșDirector, Storage Product Management; Savvis, A CenturyLink Company âș5 years in Product Management âșBefore ProdMgmt: Storage Infrastructure Engineer/Architect, Unix Systems Administrator âșTrying to get in to ProdMgmt? âNo one cares how much you know until they know how much you careâŠâ âșNew to ProdMgmt? Use your strengths while you learn what success means at your company How To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
- 7. Advancing in your Career âșStaying Prepared âșInternal Promotions in Companies of Various Size âșWhen the Headhunter Calls âșIf You Find Yourself Outside Looking In How To Succeed In Product Management Without Really Trying ProductCamp St. Louis: April 21, 2012
- 8. Appendix
- 9. Executive Board Legal & IT Risk Mgmt Product Management Operations Sales Accounting Marketing
Hinweis der Redaktion
- "How do I become a product manager?" is a common question of those looking to get into the field, quickly followed by "Once I become a product manager, how can I become a good one?" This panel will present the perspective of several different product management professionals, describing how they "became" product managers, and what advice they would give to those interested in becoming product managers or those current product managers looking to succeed. (Assuming we manage our time well, we'll also have time for Q&A.) The presenters bring different perspectives given their different backgrounds prior to product management -- including sales, technology, design -- as well as the varying amount of time spent in product management roles -- from 1-2 years to well over a decade.