The document discusses effective presentation strategies, focusing on using sticky stories and influential insights to persuade audiences. It recommends following the SUCCESs framework: keeping ideas simple, unexpected, concrete, credible, emotional, and telling stories. The framework advises establishing a problem, personalizing it, proposing solutions, providing evidence, and promoting a recommendation. Additional tips include working the room, showing energy, planning interaction, and using simple visuals rather than words on slides. The overall goal is to make audiences feel something and remember the presenter.
6. Structure
Problem – Establish the pain
Personalize – Help audience connect to their lives
Propose possible solutions
Provide evidence pro and con
Promote your recommendation
7. Structure
Problem
Statement
There is an increasing demand for cleaner
energy, but rising costs are a serious concern
Personalize In your West Virginia community, you may be
facing significant air quality issues. Yet you
and your neighbors may have a tight
budget.
Propose Solutions 1. Cleaner coal 2. Natural gas 3. Renewable
energy sources
Provide Evidence Natural gas produces 30% less carbon
dioxide per unit of heat than gasoline does,
and 45% less than coal.
Promote
Recommendation
Migrate more electricity plants to cleaner,
inexpensive natural gas. Migrate government
and corporate fleet vehicles to natural gas.
9. Simple
Remember This
When purged of impurities, natural gas
(which is more or less pure methane) is
the cleanest fossil fuel around.
Natural gas produces 30%
less carbon dioxide per unit
of heat than gasoline does,
and 45% less than coal.
Increasing use of this cheap, clean gas
means power stations across the country
have reduced their carbon dioxide
emissions to levels not seen since 1992.
The Economist, May 2013
30% of electricity in America is
now generated by natural gas.
14. Credible
“Natural gas is different, but not so different
that you can‟t figure it out with proper
training,” said Erik Neandross, Gladstein,
Neandross & Associates, a consulting company
that helps clients plan and implement natural
gas vehicle deployment.
Diesel: $3.70 CNG: $1.49 LNG: $1.94
Sysco has converted 1/2 of its fleet (185 trucks)
to running on liquid natural gas. Other food
companies migrating: Albertsons, Core-Mark
International, Vons/Safeway, Frito Lay/Pepsi,
Golden State Foods, Kroger
20. More Tips
Work the room
Lock on one person at a time for
second or two
Show your personality
Bring energy
Entertain
Plan audience interaction
Create ups and downs
Be authentic – Share your weaknesses
Simple, powerful visuals
Very sparing use of words on slides
Watch out for crutch words – “umm”
“right?” “OK”
Confidence: Fake it „til you make it!
21.
22. “They may forget what you
said, but they will never forget
how you made them feel.”
Jeff James
jeffj@mythologymarketing.com
304.553.8314
twitter.com/buildingbelief
linkedin.com/in/jeffjameswv
Carl W. Buechner
Hinweis der Redaktion
Story of my first speech
Of the three players in this picture, which is ultimately most powerful? The Rider – Intellect Value PropositionProduct/Service Information Ratings, ReportsThe Path Tools and Communications that Make it Easy to Learn, Buy, Consume and Share (Web Site, Displays, Packaging)The Elephant (Emotion)Brand Expressed Through Emotion-Driven Story-TellingAll three need to be addressed and be in alignment to be effective in creating change, but the emotion is the most powerful if engaged properly
Of the three players in this picture, which is ultimately most powerful? The Rider – Intellect Value PropositionProduct/Service Information Ratings, ReportsThe Path Tools and Communications that Make it Easy to Learn, Buy, Consume and Share (Web Site, Displays, Packaging)The Elephant (Emotion)Brand Expressed Through Emotion-Driven Story-TellingAll three need to be addressed and be in alignment to be effective in creating change, but the emotion is the most powerful if engaged properly
Of the three players in this picture, which is ultimately most powerful? The Rider – Intellect Value PropositionProduct/Service Information Ratings, ReportsThe Path Tools and Communications that Make it Easy to Learn, Buy, Consume and Share (Web Site, Displays, Packaging)The Elephant (Emotion)Brand Expressed Through Emotion-Driven Story-TellingAll three need to be addressed and be in alignment to be effective in creating change, but the emotion is the most powerful if engaged properly