This document provides information about an online event called Give to the Max Day (GTMD) and how schools can participate. It includes details about when GTMD takes place, available prizes for schools that raise the most money, how a school's page works on the GiveMN website, tips for setting up and customizing a school page, and suggestions for digital fundraising strategies. The overall purpose is to help schools understand GTMD and maximize their fundraising efforts.
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School webinar gtmd13 training
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Chat & Raise Hand
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Get the Most Out of
Give to the Max Day
Everything You Need to Know about GTMD
4:00 – 5:00 p.m.
GiveMN On The Road | 2013
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Today’s Agenda
• Introduction to GiveMN
• Give to the Max Day Details for Schools
• How GiveMN.org Works
• How to Set Up Your School Page
• Digital Fundraising Tips & Tricks
GiveMN On The Road | 2013
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Your GiveMN Team
GiveMN On The Road | 2013
Dana Nelson
Executive Director
Daniel Moore
Development &
Partnerships Manager
Jeff Achen
Digital Strategist
Leona Thao
School Outreach &
Partnership Coordinator
Alsa Bruno
School Outreach &
Partnership Coordinator
Nina Gazel
Nonprofit Outreach &
Partnership Coordinator
Olivia James
Nonprofit Outreach &
Partnership Coordinator
AmeriCorps VISTA TeamGiveMN Staff
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About GiveMN
• A collaborative nonprofit venture to transform
philanthropy in Minnesota by growing charitable
giving and moving more of it online.
• An independent 501(c)(3) organization and an
affiliate of Minnesota Philanthropy Partners.
• Funded by
organizations, foundations, corporations, and
individual donors from across Minnesota and
beyond.
• Partners with Razoo to provide
creative giving events and
state-of-the-art technology.
GiveMN On The Road | 2013
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About Give to the Max Day
• Started in 2009 as a launch event for GiveMN
• The Great Minnesota Give Together
• Now, the biggest online giving event in the world
• Raised $16,391,905 in 2012
– 4,381 Organizations
– 53,339 Donors
• Schools raised $575,000 in 2012
– 255 Schools
– 7,000 Donors
GiveMN On The Road | 2013
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Give to the Max Day 2012
GiveMN On The Road | 2013
Metro donors gave $530,000 to
organizations in Greater MN.
Out-of-state donors gave
$410,000 to Greater MN.
Donors from 34 countries outside the U.S.
gave more than $45,000 in to Minnesota.
Initiative Region Dollars Raised Gifts
Northwest $44,773 600
Northland $560,689 4,784
West Central $211,010 1,444
Central $722,869 5,821
Southwest $130,317 1,331
Southern $1,089,074 7,869
Total Greater MN $2,758,732 21,849
Goodhue County raises
6x as much as the average
Greater MN county
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Give to the Max Day
Details for Schools
When?
GiveMN On The Road | 2013
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GTMD13 Prizes
Leaderboard Structure
Based on Guidestar Data and ZIP Code
Schools are eligible to compete in the
following leaderboards
(outside the 7-county metro)
Leaderboard Prizes
Same for Each Leaderboard Based on Dollars Raised
First Place $10,000
Second Place $7,500
Third Place $5,000
Fourth Place $2,500
Fifth Place $1,000
Sixth Place $500
Seventh Place $500
Eighth Place $500
Ninth Place $500
Tenth Place $500
GiveMN On The Road | 2013
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GTMD13 Prizes
Hourly Golden Tickets
Donations Drawn Randomly Every Hour
Super-sized Golden Ticket
Donations Drawn Randomly After 24 Hours
Power Hours NEW!
School Raising the Most Dollars during each power
hour will get $1,000!
2:00 – 2:59 a.m.
5:00 – 5:59
5:00 – 5:59
6:00 – 6:59 p.m.
11:00 – 11:59 p.m.
GiveMN On The Road | 2013
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GTMD13 Details
Mall of America Event
• Livestream coverage by The
UpTake, broadcast on GiveMN.org
• Interviews with nonprofits &
schools
• Live performances by musicians
Minimum Donation
• $10.00 minimum donation
• No maximum gift amount
Scheduled Giving
• Starting Nov. 1, donors can schedule
their gift to be transacted on GTMD
Fees
• A transaction and processing fee of
4.9% is applied to all transactions
• 100% of a donor’s gift is deductible
GiveMN On The Road | 2013
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Images/Videos
GiveMN On The Road | 2013
3xPages with photos typically raise
3x more in donations
than pages without
4xPages with video typically raise
4x more in donations
than pages without
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• Upcoming Webinar
Registration
– Maximizing Email
– Maximizing Social Media
– Maximizing Photos & Video
– Maximizing GiveMN Mobile
• Logo Packs
– GiveMN Logo
– Give to the Max Day 2013 Logo
• GiveMN How-To Videos
School Toolkit
Click the GTMD Logo in Footer on www.GiveMN.org
• Backpack Flyer Template
• Email Template
• Direct Mail Template
• Radio PSA Template
• Letter to the Editor
Template
• News Release Template
• Give to the Max Day
Preparation Checklist
• Give to the Max Day
Communication Tip Sheet
GiveMN On The Road | 2013
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Plan Your Fundraising
• How does your school change the world?
• How does your donor affect that change?
• What inspires your donors?
• Who’s the best voice to ask your donors?
• Create your suggested donation amounts
• Ask for recurring donations starting on GTMD
• Ensure staff participation
• Don’t be afraid to ask!
GiveMN On The Road | 2013
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Plan Your Communications
• GiveMN Page
• Your Own Web Page
• Email - personalized as much as possible
• Social Media
– Facebook
– Twitter with hashtag #GTMD13
– YouTube
– Blog
• Backpack Flyers, Postcards, Letters, & Phone Calls
• Local Television, Radio, Newspaper, & Outdoor
GiveMN On The Road | 2013
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Plan Your Give to the Max Day
• Power Hour Strategy
• Engage Your Students to Communicate to Parents
• Community Events & Volunteer Engagement
• Media Outreach, Open House & Tours
• Social Media Outreach
– Create Facebook status and Twitter tweet templates
that donors can easily copy and paste
– Ask donors to re-post and re-tweet your good news!
• Thanking Donors
GiveMN On The Road | 2013
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Plan Your Follow Up
• Friday morning ‘thank you’ email and social media
• Calls and/or hand-written notes to your best donors
• Did you win a prize? Meet a goal? Raise a lot?
Share the good news with your media partners!
• Tell students about their community’s generosity
• Remind donors that they can give to your school at
any time throughout the year
GiveMN On The Road | 2013