9. The point of the cover letter is to flesh out your resume’s selling points and not to repeat the same things that appear in your resume.
10. Never state how you will benefit by working for the company. Stay focused on the company’s needs not yours.
11.
12. Immediately note the position that you are applying for and where you found out about it, including date of publication and page number when possible.
13. State that you are interested in the position and qualified.