1) Traditional advertising is ineffective as most online ads are ignored and over 96% of sales come from recommendations rather than ads.
2) A new approach called "convertising" uses social media to create conversations and build relationships with customers in order to influence purchases.
3) Convertising is more effective and less expensive than traditional advertising by tapping into social relationships and recommendations between customers.
11. People Create Convertising People are conversing with people about life, their stuff, your stuff, and the currency exchange is stronger than any past advertising method. One Conversation is worth 200 Ad Impressions! Get It?
14. The People Are Now In Charge We the people are the new more powerful force and now weâve been digitally enabled to find what we want when we want it . Weâre learning from our friends, not the advertisers.
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18. With Financial Innovation Consumers can now get discounts, cash, rewards between each other and directly from brand merchants and all at the click of a mouse