CisionPoint is a PR management tool that provides media databases, press release distribution, media monitoring, and media analysis services. It offers the world's largest database of traditional and social media contacts to help PR professionals identify influencers and target their campaigns. The platform allows users to organize media relations activities, distribute press releases across multiple channels, and measure the impact of their campaigns. It also provides analytics to understand media coverage patterns and the reach of PR efforts.

1. Justin Peterson MK300 10/16/11

2. Designed by PR professionals, for PR professionals: Media Database Press Release Distribution Media Monitoring Media Analysis CisionPoint

3. Global database of traditional and social media contacts Targets influencers and knows: Who to contact When to call What to pitch World’s largest database of social media contacts Provides contacts who drive decision-makers in industry Provides influence rating of competitors Media Database

4. CRM tools for PR management Organize, share, and monitor media relations activities Manage multiple campaigns simultaneously Bacon’s Media Directory Access to thousands of reporters and news outlets Media Database

5. Search Engine Optimization Enhance keywords to increase visibility to influencers Permanently archive Press Releases (PR’s) Social Media Distribution Create content in one place and publish to all social media platforms Gain insight from professionals to write PR’s Custom newsrooms integrated to brand website to increase visibility Press Release Distribution

6. Traditional Distribution Web, wire, email Wide scope of distribution channels PR Measurement Measure scope of PR and see who is publishing PR See who opens emails-narrow campaign efforts Gauge reception of PR in marketplace Press Release Distribution

8. Basic Analytics Snapshot of media coverage vs. competition Understand patterns of coverage throughout and after the campaign Customizable dashboards display charts of interest Presentation-ready display of data and charts Media Analysis

9. Advanced Analytics Evaluate campaign’s impact and reach through scoring Estimate how memorable the campaign was Determine how many people were influenced by key messages Media Analysis

10. Social Media Analysis Monitors blogs and makes sense of it all Determines the themes, topics and trends of conversation Reports frequency, mix and tone of coverage Media Analysis