This presentation is a sample and should be taken as such and only to be used as a tool or reference.
This presentations entails the details of rebranding a product in this particular situation a Pakistani beverage manufacturer.
2. Introduction
• Naurus (Private) Limited, NPL, as a
company was established in 1979
• Its Products include, besides Naurus
Syrup, other food items like Jams, Spices
etc.
• Positioned as the national drink of
Pakistan
• Leading food and syrup manufacturers.
• 1997 Naurus launched a wide variety of
food products under the name Sundip.
• ISO certifications of 9001.
3. Guiding Principles
• People
• Product
• Innovation
• Ethics
Website old Naurus : www.naurus-sundip.com
7. The Branding Process
• Naurus juices being rebranded with a more
modern approach.
• One great flavor; Mango.
• Idea behind choosing mango flavor.
• Healthy.
• 100% original ingredients.
8. Points of Parity & Differentiation
Points Of Parity Points Of Differentiation
• It is a beverage like any other.
• Delivered to consumers through the
same channel.
• Similar flavors in the market.
• 100% natural ingredients.
• No added sugars or other additives.
• No chemicals.
9. Target Audience
• It is targeted to the
general populace,
kids, teenagers,
adults.
• Diabetic people.
12. SWOT Analysis
Strength
Taken as Pakistan’s National Drink
Healthy and non-carbonated
Made from Natural Mangoes (organic)
Weaknesses
Limited to major cities only.
Opportunities
Sugar free products range is less in the
market.
And healthy/organic juices range is very low
in the market.
Threats
A lot of barriers to entry in the market.
A lot of competition.
17. Corporate Strategy
• We will meet & wherever
possible exceed our
customers' expectations
by delivering superior
quality products
translating into high value
for our customer's money.
• We will innovate at all the
levels of our operations &
shall continuously strive to
improve our position in
the industry we operate.
