Opportunity Green 2008 Conference Program

3 OPPORTUNITY GREEN
Welcome
AGENDA
6 | SATURDAY
7 | SUNDAY
10 | SPEAKERS
44 | PARTNERS
45 | CREDITS &
THANKS

46 | MANIFESTO
We’re glad you chose to join us for the Second Annual Opportunity
Green Conference here at UCLA.
Over the past year it has been exciting to hear stories of people
who met through Opportunity Green and ended up doing business
together. Companies got financed, people got hired and attendees
left inspired that they could take their companies to the next level in
sustainability, while being profitable.
This is a new year and a new conference but the goal of
BEING GREEN + BEING PROFITABLE is still the main objective. Even
in this unpredictable economic climate, sustainable business and
design practices are gaining momentum like never before. More and
more companies are clearly seeing the value, savings and competitive
advantage gained by employing sustainable practices in their daily
operations. Consumers are becoming more savvy and demanding
more local, sustainable, innovative products that deliver high value.
But only as long as they’re at the right price!
The opportunity and challenge of transforming our economy into a
model of sustainability lies with us. If we lead by building products
and services that are both good for the environment and highly
profitable, others will follow.
We extend tremendous thanks to our speakers, hosts, sponsors,
partners, volunteers and board of directors for their time, energy,
support and for raising the bar in our quest to think big, offer more
and continually improve.
We would also like to graciously thank the Anderson School of
Management the Harold and Pauline Price Center for Entrepreneurial
Studies, the UCLA Sustainable Resource Center and UCLA Catering
for hosting our dream and supporting our mission and our growth.
And to you, our participants, we thank you for you attendance,
your thoughts, and your entrepreneurial energy. We hope that you
accomplish every goal you’ve set for yourself in attending Opportunity
Green 2008.
Sincerely,
Karen Solomon + Mike Flynn
| BEING GREEN + BEING PROFITABLE
Welcome

5 OPPORTUNITY GREEN
| Entrepreneurial CEOs
| Business Owners
| Heads of Corporate Social
responsibility
| Designers
| MBA/MS/PhD-level graduate
students
| Bloggers
| University Officials,
Academics + Educators
| Non-Profits
| Investors
| Venture Capitalists
| Environmental Officers
| Marketing/PR Executives
| Engineers
| Policy Makers/Government
Officials
Opportunity
Green Attracts:
Dear Conference Participants:
Welcome to the 2008 Opportunity Green Conference. We are delighted
to host this forum where students and professionals can share ideas
on how businesses can address the triple bottom line of financial,
environmental and social performance.
Sustainability for a business or university is a cross-functional issue. In
addition to world-class education and research on sustainability, UCLA
is addressing our own footprint through a variety of initiatives in energy,
waste management, transportation, housing, and other areas. As a
result of efficiency measures and retrofits, we use less energy per square
foot than we did ten years ago. UCLA’s award-winning transportation
program saves 1.9 million vehicle trips per year through ride share,
subsidized bus passes and other measures available to students, faculty
and staff.
To build a sustainable future, we must work across disciplines and create
partnerships between the public and private sectors. UCLA’s Leaders
in Sustainability graduate program enables students from management,
policy, planning, law, engineering, and other areas to tackle issues
of sustainability and gain the skills they need to be leaders in their
fields. As part of the program, students work on projects for local
businesses and agencies. The UCLA Center on Corporate Environmental
Performance builds bridges between academia and business through
cross-disciplinary research, educational programs, and ground-breaking
collaboration.
By tackling the challenge of climate change together, we can build a
sustainable future for everyone. I commend your interest in this issue
and hope you enjoy your time at UCLA.
Sincerely,
Gene D. Block
Chancellor
University of California, Los Angeles
Welcome From The UCLA Office of the Chancellor

7 AGENDA
MORNING SESSIONS
covel grand ballroom
| 8:00am - 08:45am
Registration &
Organic Breakfast
| 8:45am - 9:00am
Welcome & Introdution
Karen Solomon &
Mike Flynn, Co-Founders,
Opportunity Green
| Boise and Annabelle
| Gene Block
| Nurit Katz
| 9:05am - 10:25am
Keynotes
| Colin Finlay - Cause & Effect
| Stephanie Ryan - A Paradigm for
Consistent Success in Sustainable
| Rick Ridgeway - The Good, The Bad,
and The Ugly
| 10:25am - 10:45am
Networking and Organic
Refreshment Break
| 10:45am - 11:30am
Keynotes
| Jane Savage - The Considered
Program: A Model for Continuous
Assessment and Improvement
| Tim Cole - Moving Forward
with Product Standards
| 11:30am - 11:40pm
Greening and Conversation
SPEAKERS
| Marina Mintz
| 11:40am - 12:15pm
How will the Recession Impact
the Green Economy
SPEAKERS
| Russ Walker
| Matt Kahn
| 12:15pm - 1:15pm
Organic Lunch
CONCURRENT
BREAKOUT SESSIONS
| 1:15pm - 2:05pm
TRACK ONE | ----------------------------------------
What’s Hot What’s Not
What’s Next: The Latest
Trends in Sustainability
MODERAtOR |Grace Hawthorne
| Tom Szaky
| Marc Alt
| Zem Joaquin
| Mark Dwight
TRACK TWO | ----------------------------------------
north west auditorium
Designing Sustainable
Mobility: How are we
getting there?
MODERATOR |David Stokols
| Howard Levine
| Mary Nickerson
| Robert Davis
| 2:05pm - 2:25pm
Organic Refreshment Break
CONCURRENT
BREAKOUT SESSIONS
| 2:30pm - 3:15pm
TRACK ONE | ---------------------------------------
Case Study -
Green Branding of
Pangea Organics by IDEO
| Joshua Onysko
| Amy Leventhal
TRACK TWO | --------------------------------------
Getting Funded and What to
Invest In
| Adeo Ressi
| Andy Funk
| 3:15pm - 3:30pm
CONCURRENT
BREAKOUT SESSIONS
| 3:30pm - 4:15pm
TRACK ONE | ------------------------------------------
Media Matters in a
Sustainable World
MODERATOR | Michela O’Connor
Abrams
| Jonathan Greenblatt
| Bruce Brandfon
TRACK TWO | ------------------------------------------
Interactive Clean Technology
Investment Panel
MODERATOR | Sylvia K. Burks
| Gayle Pergamit
| Adeo Ressi
| Andy Funk
| 4:15pm - 4:30pm
| 4:30pm - 5:00pm
Day One Closing
CLOSING KEYNOtE
| Josh Dorfman
| 5:15pm - 8:00pm
Being Green + Being
Profitable After-Party
(Open Bar)
AGENDA DAY ONE
MORNING SESSIONS
| 8:00am - 9:30am
Organic Breakfast
| 9:30am - 9:40am
Morning Introdution
Boise + Annabelle
Mike Flynn + Karen Solomon
Bill Moses, Chairman of
Opportunity Green
| 9:40am - 10:40am
| Matt Peterson
| Charles Zimmerman
| 10:45am - 11:30am
Corporate Leaders in
Sustainability
MODERATOR | Jonathan Greenblatt
| Michael Besancon
| Rick Ridgeway
CONCURRENT PANEL AND
IN-DEPTH WORKSHOPS
| 11:45am - 12:25pm
TRACK ONE | ------------------------------------------
Effective Strategies
for Waste
| Paul Ligon
| Brian Allenby
| Cynthia Ruiz
TRACK TWO | ------------------------------------------
covel breakout
Workshop: Nuts to Butter: a
Sustainable Design Exercise
| Heidrun Mumper-Drumm
| 12:30pm - 1:15pm
Lunch
IN-DEPTH WORKSHOPS
| 1:20pm - 2:00pm
TRACK ONE | ------------------------------------------
covel breakout
Business Case for
Sustainability
| Chris Henn
| Cher Chronis
| Tom Feegel
| Josh Dorfman
TRACK TWO | ------------------------------------------
northwest auditorium
Open Source Design
WORKSHOP LEADERS
| Marc Alt
| Scott Mattoon
| Peter Falt
TRACK THREE | ------------------------------------------
covel breakout
Workshop: Communicating
the Benefits of Green
to a Client
WORKSHOP LEADERS
| John Roberts
| D’nae Kingsley
| 2:00pm - 2:20pm
Break
IN-DEPTH WORKSHOPS
| 2:20pm - 3:05pm
TRACK ONE | ------------------------------------------
Best Practices in
Green Social Media
WORKSHOP LEADER | Michael Leifer
| Ben Black
| Rob Reed
AGENDA DAY TWO
| Ryan Scott
TRACK TWO | ------------------------------------------
northwest auditorium
Big Ideas, Inspiring
Solutions
| Al Seckel
| Thomas Hall
CLOSING KEYNOTE
SPEAKER
| 3:05pm
CLOSING SPEAKER
| Greg Owsley

MIKE FLYNN As co-founder and COO of
Opportunity Green, Mike Flynn is the quintessential,
young green entrepreneur working hard to remove
“mutually exclusive” from the outdated attitude in
business toward social responsibility and profitability.
Opportunity Green 2007 put together a sold-out green
business conference for 500+ attendees that featured
keynotes like Kevin Wall from Live Earth; inspir-
ing, educating, and connecting a business community
towards an environmentally sustainability. Mike is also
the co-creator of Feral Green (www.feralgreen.com) a
four person humanitarian/ecological adventure and
surf trip from Newport Beach, CA to the Southern tip of
South America, all in a vegetable oil burning 4x4 truck,
educating and promoting alternative fuels and ecologi-
cal conservation throughout Latin America. Mike holds
a BS, Cum Laude in Mechanical Engineering from UCLA
and will be attending the 2009 TED conference, where
some of the most talented and influential leaders in
business, technology and design collaborate advance
environmental sustainability.
Co-founder and COO
Opportunity Green
Karen Solomon Karen Solomon launched
Opportunity Green with partner Michael Flynn, in 2007
for the purpose of leading the advancement of sustainable
entrepreneurship, raising awareness of the importance
of the triple bottom line and building strategic partner-
ships between thought leaders, business owners and The
Next Generation. The initial success of Opportunity Green
has already created an educational and networking plat-
form that continues to grow beyond the conference level
to include salons, marketing events, eco-retreats and in
the near future, the Opportunity Green Resource Center
and Road Show, connecting the leaders of sustainability
with the Greenest Generation at colleges and Universities
across the country. Karen’s extensive background in poli-
tics, international sales, marketing, media, technology and
project management for companies such as DataDirect
Networks, Women In Technology and Wales Ltd (Israel)
has provided her with the tools to create something that
could really make a difference. Karen is a graduate of
Rutgers College (BA), Rutgers University.
CO-FOUNDER AND CEO
OPPORTUNITY GREEN
FOUNDERS
BILL MOSES has crafted a green sustainable life
that merges both the sustainability of business/com-
merce with home. Currently, he owns and operates Casa
Barranca Retreat Center & Winery in Ojai, California, a
fully sustainable eco-retreat that hosts green businesses
such as Patagonia as well yoga and mediation retreats.
Casa Barranca Winery is the first certified organic win-
ery and vineyard in California’s Central and Southern
Coast. Prior to this, Bill worked in New York with Bear
Stearns & Co. and subsequently was a Managing Partner
and Investment Banker for Axiom Capital. He was also
CEO and Founder of Capital Formation Group, Inc.
angel investor; founder,
casa barranca organic
winery + eco retreat
BEING GREEN +
BEING PROFITABLE | BEING GREEN + BEING PROFITABLE

11 SPEAKERS
SPEAKERS
Michela O’Connor Abrams is the
President and Publisher of Dwell, an award-winning
design and lifestyle media company. In 2006, Dwell hit
the coveted Adweek HotList as well as the Advertising
Age A-List, and was a Cappell’s Circulation Top Ten
Performer for the second consecutive year. In 2005,
Ms. O’Connor Abrams helped lead Dwell to the General
Excellence honor at the National Magazine Awards and
was the Sales Leader of the Year for Media Industry
News. Prior to Dwell, Ms. O’Connor Abrams was the
President of Imagine Medias Business Division, includ-
ing the flagship publication Business 2.0. With over 20
years of experience, she has held executive positions at
IDG, Ziff-Davis and McGraw-Hill, served on the Board
of Magazine Publishers of Americas Independent
Magazine Advisory Group, is an Operating Partner at
Meriturn Partners, and holds advisory roles at GOOD
Magazine, AdPerk and Enclave Rising.
President +
Publisher, Dwell
Manager of Operations
& Education, Reverb
Brian Allenby oversees print and web media
and marketing for Reverb, in addition to managing
day-to-day operations that include tours, events and
industry relations. Reverb is a 501(c)(3) non-profit
environmental organization founded by Guster guitar-
ist/vocalist Adam Gardner and his environmentalist
wife, Lauren Sullivan with the purpose of educating and
engaging musicians and their fans to promote environ-
mental sustainability. Reverb has coordinated greening
programs for the likes of Dave Matthews Band, John
Mayer, Jack Johnson, Bonnie Raitt and Sheryl Crow
and has worked with Warner Music Group, Live Nation,
Wolf Trap and other industry organizations. Prior to
joining Reverb, Brian worked in both the music and
environmental fields. After graduating from American
University in Washington DC, he promoted and pro-
ducing concerts from Charlottesville, VA to Vermont
and then transitioned to the environmental pursuits
by working for NativeEnergy, a national leader in the
renewable energy and carbon offset market.

1313 SPEAKERS
Senior Global VP of
Purchasing, Distribution
and Marketing, Whole
Foods Market
MARK ALT is president of Marc Alt + Partners, a
design, research and brand strategy agency dedicated
to sustainable innovation. Current clients include MINI
USA, Bloomberg LP, The Green Electronics Council,
The Consumer Electronics Association, and Lippincott
Mercer. As an advocate of business transformation,
Marc develops conferences that attract the leading
minds in the fields of sustainable development, corpo-
rate social responsibility and innovation. In 2006, Marc
developed Grow, the first conference dedicated to the
intersection of design, sustainability and commerce,
and in 2008 he launched Greener Gadgets, a confer-
ence exploring the challenges, possibilities and trends
in the greening of the $170 billion consumer electronics
industry. Marc serves on the advisory board of the The
Designers Accord and is founding co-chair of the AIGA
Center for Sustainable Design.
chancellor of UCLA
Michael Besancon Entrepreneur and envi-
ronmental advocate, Michael Besancon, has spent
most of his career in the business of providing natural
and organic foods to a population craving a healthier
lifestyle. In 1970 he built, owned and operated Follow
Your Heart Natural Foods, where he developed a line
of vegan products that are still sold in natural food
stores throughout the nation today. He joined Whole
Foods Market in 1994 as Director of Purchasing in the
Southern Pacific Region and now chairs Whole Foods
Market’s National Green Mission Task Force, which has
lead the Company towards the 2006 purchase of renew-
able energy credits from wind farms to offset 100% of
the electricity used in all of its U.S. offices, stores and
facilities. This was the largest wind energy credit pur-
chase in the history of North America and made Whole
Foods Market the only Fortune 500 Company to do so.
BEN BLACK is the co-founder of New Cycle Capital,
a venture capital firm focused on investing in businesses
that promote The Sustainable Economy. Black was previ-
ously on the investment teams at Maveron, a consumer-
focused venture capital firm founded by Howard Schultz,
the Chairman of Starbucks, and Rosewood Capital, a
consumer-focused private equity firm. He has been inte-
gral to investments that include two Inc. 500 award win-
ners, Allconnect and iFloor.com, and also Internet REIT,
OnRequest Images, Citizenhawk and SneakerVilla. As an
entrepreneur, Black was VP of Corporate Development for
a team that transformed Harris Interactive into the lead-
ing internet-based market research firm, culminating into
a successful IPO and now generates more than $250M
in revenue. Black is an attorney and worked at Latham &
Watkins after clerking on the Federal Court of Appeals for
the First Circuit in 1997. Black earned both his Bachelors
of Arts and his Juris Doctor degrees at Cornell University.
GENE BLOCK Dr. Gene Block became chancellor
of UCLA on August 1, 2007, taking the helm of a world-
class institution comprising 37,000 students and 27,000
faculty and staff, with an annual budget of $3.8 billion.
As chief executive officer, he oversees all aspects of the
university’s three-part mission of education, research and
service. A champion of public universities, Chancellor
Block has called for UCLA to deepen its engagement with
Los Angeles, a city that offers a microcosm of the global
community, and to increase access for students from
underrepresented populations. A native New Yorker,
Chancellor Block holds a bachelor’s degree in psychol-
ogy from Stanford University and a master’s and Ph.D. in
psychology from the University of Oregon. He completed
a postdoctoral fellowship at Stanford, studying with Colin
Pittendrigh, “the father of biological timing,” and Donald
Kennedy, who later served as president of Stanford.
Chancellor Block and his wife, Carol, have two children.
President,
Marc ALt + Partners
General Partner &
Co-founder New Cycle
Capital
Vice President and
Publisher, Scientific
American
Bruce Brandfon led Scientific American to a
revitalized position in the marketplace, with ad pages and
revenues up more than 100%. He created solid reposition-
ing for the magazine as a must-read for ambitious leaders
in public policy, business, science, and finance. He super-
vised global sales and marketing and developed a close
working relationship with the Editor and Chief. Bruce
formed joint ventures with other media partners includ-
ing Forbes and The Financial Times, initiated Conference
and Seminar franchise development. Expanded SA offer-
ings via Special Sections internationally and in the US and
restructured the compensation plan to motivate perfor-
mance. He launched SciAm Mind magazine in 2005 and
Earth 3.0 in 2008.

14 1515 SPEAKERS
Cher Chronis is a creative and strategic market-
ing communications executive who has built and led
numerous successful results-driven marketing programs
over the past 20 years. She has extensive experience
working directly with top executives, investors and the
media. Her core strength as a marketing professional is
the depth and breadth of experience on both the client
and agency sides. She has done everything from brand
marketing and public relations, to business development
and investor relations, for a wide range of companies.
Cher Chronis joined ASUS in 2007 as the Director of
Marketing Communications for North America, specifi-
cally to extend the company’s brand identity and edu-
cate consumers of its innovations, and design expertise.
In addition, she is responsible for consumer related
co-marketing and co-branding business development
opportunities, charitable donations and green focused
initiatives.
Tim Cole has been in the flooring industry since
1970 and with Forbo for the past 18 years, with respon-
sibilities ranging from Technical Rep to Sales Manager
to Director overseeing the Technical, Marketing and
Customer Service in North America and Product
Innovation Manager throughout Europe. Tim is
responsible for environmental initiatives and product
development and is an international PR representative
of the Flooring Environment Group and the editorial
team for Archidea. He is the on the Executive Committee
and Board of Directors for the US Green Building Council
and the Alliance for Sustainable Built Environments, a
member of the USGBC Governance Committee, Chair of
the USGBC Ethics Panel, Vice-Chairman of the ASTM
Resilient Flooring Committee, a member of the ISO
Flooring Committee, the ASTM and ISO Sustainable
Building Committees and spends his extra time presenting
at various conferences on sustainability issues.
Josh Dorfman Josh Dorfman is the creator,
producer, and host The Lazy Environmentalist, the envi-
ronmental radio talk show airing live daily on Lime Radio
on Sirius Satellite (Channel 114). His book, The Lazy
Environmentalist: Your Guide To Easy, Stylish, Green
Living, was labeled by Dwell Magazine as “a guide to
going green without resorting to Birkenstocks and brown
rice casserole.” Josh is also the founder & CEO of Vivavi,
provider of contemporary, eco-friendly furnishings at
ModernGreenLiving.com, Vivavi’s companion resource
helping consumers find green homes and green building
experts. Inc. Magazine has called Vivavi “one of the fifty
most intriguing companies helping to drive today’s green
revolution.” Josh is a spokesperson for the FilterForGood
campaign, a partnership between Brita and Nalgene that
encourages consumers to reduce their plastic water bottle
waste. Josh has a BA from the University of Pennsylvania
and an MBA from Thunderbird, The Garvin School of
International Management.
Sylvia K. Burks Ms. Burks’ practice focuses on
the representation of established and emerging tech-
nology companies in the areas of corporate securities,
mergers, acquisitions and strategic alliances, intel-
lectual property matters, as well as general corporate
representation. Ms. Burks’ particular focus is in han-
dling cross-border transactions representing public and
private companies based in Europe and Asia. Prior to
joining Pillsbury, Ms. Burks was a partner at Coudert
Brothers LLP in their Global Corporate practice. She has
practiced law at the German firm of Boden Oppenhoff
& Schneider (now Linklaters) in Cologne, and also in
the Competition Directorate at the Commission of the
European Union in Brussels. Ms. Burks is a frequent
speaker on various topics including cross-border licens-
ing and acquisitions, venture capital investment, and
investment in companies in the life sciences sector.
Partner, Pillsbury Win-
throp Shaw Pittman LLP
Director of Environmental Initia-
tives and Product Development,
Forbo Flooring Systems North
America
Robert Davis was appointed senior vice presi-
dent in 2005 and is responsible for vehicle research and
development, manufacturing and product quality and
future product plans for North America. He reports to
Jim O’Sullivan, president and CEO for MNAO. Since
joining Mazda in April 1990, he has held various key
positions, including vice president of product strategy
and development, regional general manager for Midwest
Region and sales, marketing and dealer development for
the Southeast and Northeast Regions.Prior to joining
Mazda, Davis worked for Chrysler Motor Corporation
in Atlanta, Ga., as district sales manager for the Atlanta
zone. Davis earned his bachelor’s degree in finance from
Clemson University in 1985, and his MBA from Georgia
State University in 1989.
Senior Vice President,
Product Development
and Quality
Mazda North American
Operations
Host/Author, “The Lazy
Environmentalist”;
Founder & CEO, Vivavi
Director of Marketing
Communications ASUS
Computer International

To find out which Patagonia clothes are recyclable
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visit patagonia.com/recycle, or call 800-638-6464.
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GreenEvent_ASUSAd_300dpi.pdf 10/28/2008 4:18:44 PM

18 1919 SPEAKERS
Mark DwightRickshaw Bagworks is the San
Francisco-based manufacturer of messenger bags, com-
puter carrying cases, lifestyle luggage and accessories
for the bicycle, outdoor and urban lifestyle specialty
retail markets. Dwight was formerly CEO of Timbuk2
Designs, where he oversaw a financial turnaround and
period of rapid growth, and then sold the company to
private equity investors in 2005, which resulted in the
locally-publicized distribution of $1.2 million to the
company’s 40 factory employees. Dwight is a Bay Area
native, with 20 years experience in high-technology
and consumer marketing, product development, and
manufacturing operations for the likes of Cisco Systems,
Astro Studios, and Kensington. Dwight has a B.S.
in Mechanical Engineering and an MBA, both from
Stanford University and currently serves on the Board
of Directors of the San Francisco Chamber of Commerce
and Mavericks Surf Ventures. Dwight lives in the SOMA
district of San Francisco.
Peter Falt DesignworksUSA is BMW’s global
advanced design center where 3rd party clients benefit
from future knowledge, success oriented goals, and deep
global resources. Peter is passionate about aligning busi-
ness objectives with design, development, and communi-
cation services to reach tough goals. “The ability to speed
sustainably designed and well communicated products
and services to market has both immediate and long-
lasting benefits for everyone. Conversely, poorly designed
and highly marketed “green-washed” products confuse
the public and add to the overall problems of sustain-
able understanding rather than supporting it.” Holding a
BFA in Industrial Design, Peter has a history of sustain-
able design and triple bottom line understanding includ-
ing water purification, low-cost mobile chillers for local
organic farmers, recycling systems, published work in
Victor Papanek’s The Green Imperative, and good design
award from the Chicago Athenaeum Museum.
Tom Feegel is the founder of environmental busi-
ness strategy consulting firm, Brand Neutral. He has
over 15 years experience leading successful management
consulting firms, specializing in start up and entrepre-
neurial ventures within large corporations, helping clients
increase eco-efficiencies and capitalize on new media to
create and sustain competitive advantage. Tom served Al
Gore and Kevin Wall as the Chief of Staff for Live Earth,
the worldwide concert events broadcast on 7-7-07, to
raise awareness of the global climate crisis and to enlist
citizens in lifestyle-based solutions. In 1993, Tom founded
NetResponse, an award-winning interactive business strat-
egy consulting firm that advised dozens of Fortune 500
companies on the strategy, development, and launch of
their digital services and offerings. With over 120 consul-
tants and industry experts, and offices in Washington, DC,
New York City, and San Francisco, the firm helped develop
several of the most successful early Internet brands, many
of which still thrive today.
Colin Finlay is one of the world’s foremost docu-
mentary photographers, covering a broad spectrum rang-
ing from war to the environment. His photographs have
been featured in Vanity Fair, TIME, U.S. News and World
Report, American Photo, Los Angeles Magazine, Asia
week, World Health Organization, UNICEF, Photographic
Magazine, Communication Arts and Discovery. His work
has been honored by the Lucie Award/IPA, POYi (Picture
of the Year International), New York Art Directors, Photo
District News (PDN), Applied Arts, International Center
for Photography, the Academy of Television Arts and
Sciences and he has been awarded the prestigious Picture
of the Year International honor six times. He is the author
of “Testify,” a collection of images from seventeen years of
photo journalism around the globe, and “Darfur: Twenty
Years of War and Genocide in Sudan.” which features eight
world-renowned photographers and writers and was co-
produced with Amnesty International and his non-profit
organization, Proof.
Founder and CEO,
Rickshaw Bags
Director of Strategic
Partnering, BMW Group
DesignWorks USA
Documentary
Photographer
FOUNDER AND CEO,
BRAND NEUTRAL

20 2121 SPEAKERS
Jonathan Greenblatt is a senior advisor
to the X-PRIZE Foundation, a former vice president
of Starbucks Coffee Company and a board member of
the Starbucks Foundation. He is now the co-founder
of Ethos Water which will invest more than $10 mil-
lion by 2010 in sustainable water programs that help
children around the world get clean water. Acquired by
Starbucks in 2005, Ethos is currently sold in more than
6,000 Starbucks locations and other premium retail
outlets across North America. Greenblatt teaches social
entrepreneurship at the Anderson Graduate School
of Management at UCLA and previously served in the
White House and Commerce Department. He is a direc-
tor of the African Leadership Foundation and a member
of the 2007 Class of Henry Crown Fellows of the Aspen
Institute and the Pacific Council on International Policy.
Greenblatt lives in Los Angeles with his wife and two
sons and is an avid member of Red Sox Nation West.
Annabelle Gurwitch When Annabelle
Gurwitch isn’t shrinking America’s ecological foot-
prints as the host of Wa$ted!, she’s offering her unique
brand of humor and perspective on politics, pop cul-
ture and the environment for The Nation Magazine.
com, NPR, and CNN Headline News. Annabelle is the
national spokesperson for the Forest Ethics’ Do Not
Mail Registry campaign to stop junk mail and her recent
book and documentary film, “Fired! Tales of the Canned,
Canceled, Downsized and Dismissed” was #1 on The
New York Post Hot List and was called “hilarious” by
The Nation Magazine, and “entertaining and slyly sub-
versive” by Oprah Magazine. Besides her six-year stint
on the cult favorite Dinner and a Movie for TBS, she’s
hosted shows on ABC, HBO, Sci-Fi, The Style Channel,
The Game Show Network. Annabelle attended NYU and
lives in Los Angeles with her husband, Emmy-Award
winning writer Jeff Kahn, and their ten year old son in a
house lit (dimly) by CFLs.
Andy Funk Andy J. Funk is an accomplished entre-
preneur turned venture capitalist. He embodies the Funk
Ventures philosophy by combining his passion for busi-
ness and investing with an altruistic vision. An entrepre-
neur since age 18, Andy’s diverse accomplishments prior to
age 24 include the establishment and sale of: Microdyme,
(acquired by iBoost) Helping.org (acquired by America
Online,) Daily F1 (acquired by Total F1) Andy is the author
of the chapter “Investing Today for a Better Tomorrow” in
the book “VC: Best Practices” and is a frequent panelist and
presenter for such events as the MIT Enterprise Forum,
PWC MoneyTree Survey and many other industry forums
and conferences. Andy has been featured on Forbes Radio,
the Wall Street Journal, Financier Worldwide, the Los
Angeles Business Journal and other notable publications.
He resides with his wife Kristi M. Funk, a renowned breast
cancer surgeon, in Santa Monica, California.
CEO and Chairman
Funk Ventures
CEO, GOOD Worldwide INC.
Actress, Author and
Activist
Director Los Angeles
Community College
District
Thomas Hall Tom Hall is Director of Facilities
Planning and Development for the Los Angeles
Community College District. The Los Angeles Community
College District is presently implementing a $2.2 bil-
lion construction and renovation program based on the
principles of sustainability, making it one of the larg-
est sustainable development programs in the world.
Tom has received two Bachelor of Science Degrees, the
first in Biology from Iowa State University and a second
in Electronic Engineering from DeVry University. Tom
also holds a Masters of Business Administration and an
Education Specialist Degree in the Administration of
Higher Education from the University of Central Missouri.
Grace Hawthorne ReadyMade is a design
and lifestyle brand for Gen X/Y who value creativity
and an independent approach to their material world
through sustainability and reuse design. ReadyMade
was launched in 2001 and sold to Meredith Corp. in
2006. Prior to ReadyMade, Hawthorne was a strate-
gist for film, television, print, and new media compa-
nies like Giant Robot, Inside, ICM, Trimark Pictures,
Primedia, and Supercross. Hawthorne has been a board
member of the University Art Museum, Humanities
West, and SFMoMA’s Media Arts Council and is the
co-author of the award winning book, ReadyMade:
How to Make Almost Everything. Her artwork has
been exhibited in the Cooper Hewitt Design Museum’s
Triennial, the Institute of Contemporary Art Boston,
and Contemporary Arts Museum Houston. Hawthorne
is an art graduate of UC Berkeley, holds an MBA from
the Anderson School of Business at UCLA, and an MFA
from the UCLA School of Theater, Film and Television.
Co-founder and
President/Publisher

The Newman Group
Robert Newman
Vice President
Wealth Advisor
(213) 553-3336
robert.n.newman@morganstanley.com
Merryll McElwain
Financial Advisor
(213) 553-3339
merryll.mcelwain@morganstanley.com
601 S. Figueroa
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24 2525 SPEAKERS
Chris Henn has more than 20 years of insur-
ance industry experience. Chris leads Esurance’s insur-
ance operations, corporate services, internal audit, and
customer service operations. Chris drove the decision
to build a claims fleet based on hybrid vehicles and has
transformed Esurance’s acquisition of office supplies and
equipment, transitioning towards more environmentally
friendly products. Chris is also the executive sponsor of
Esurance’s internal green steering committee.
Zem Joaquin Inspired and mentored by William
McDonough and other environmental thinkers, Zem has
developed a lens that makes it impossible to view products
as she once did. Cradle to Cradle means that everything
that comes from the earth (and even what doesn’t) should
go back as a biological nutrient. She has always worked in
design, whether it was as a critic or promoter and believes
the time has come to reinvent the way we think about
design. As a board member of Global Green, Healthy
Child, Healthy World and Teens For Safe Cosmetics, Zem
has access to the latest and greatest information about
green innovations. She is certified by Builditgreen as a
green building professional and studies both online and
off line, exhaustively. She applies this knowledge in her
eco-consultancy business, as green contributing editor at
Domino Magazine, on television and radio spots and, most
emphatically, on ecofabulous.com.
MATT KAHN is a Professor at UCLA’s Institute of the
Environment. He holds secondary appointments in the
Department of Economics and the Department of Public
Policy. He is a Research Associate at the National Bureau
of Economic Research. Before joining the UCLA faculty
in January 2007, he taught at the Fletcher School at Tufts
University. He has also taught at Columbia, Harvard
and Stanford. In 2006, the Brookings Institution Press
published his book Green Cities: Urban Growth and the
Environment. This book’s Chinese translation was pub-
lished in 2008. In late 2008, Princeton University Press
will publish his book Heroes and Cowards: The Social Face
of War (joint with Dora L. Costa). His research focus is
environmental and urban economics. He blogs on these
subjects at greeneconomics.blogspot.com. His research
webpage is mek1966.googlepages.com.
Managing Director –
Chief Operating Officer,
Esurance
Professor at UCLA’s
Institute of the
Environment
Account Manager, AMCI,
Automotive Marketing
Consultants Inc.
D’nae Kingsley is the account lead on AMCI’s
consumer work with Scion. In her previous role at
AMCI, D’nae assisted in AMCI’s Strategic Planning prac-
tice, where she worked in Brand Alliances, identifying
and implementing successful lifestyle and media part-
nerships for top automotive brands around the world.
As a publicist at Manning Selvage & Lee, D’nae led press
events, media campaigns and strategic partnerships for
General Motors and Procter & Gamble. D’nae’s efforts
withGM included Cadillac vehicle marketing and race
division, Goodwrench consumer engagement and GM
Environment & Energy strategy. D’nae’s efforts with
Procter & Gamble included an award-winning influenc-
er-based integrated marketing campaign. She led the
integrated marketing efforts for Galpin Auto Sports and
MTV’s “Pimp My Ride.” In this role, D’nae was integral
to the highly praised “Pimp My Ride” Earth Day episode,
which re-defined “green cars” to the Gen X/Y market.
Founder/Editor In Chief,
Ecofabulous
Policy from the UCLA School of Public Affairs and is
co-President of the Los Angeles Professional Chapter of
Net Impact.
Nurit Katz is a sustainability professional focused
on building multi-sector and interdisciplinary collabora-
tion. She was recently hired to lead UCLA’s sustainability
efforts as the university’s first Sustainability Coordinator,
where she will foster partnerships among academic,
research and operational departments to further cam-
pus sustainability. Nurit founded the UCLA Sustainable
Resource Center in 2005 to provide resources for the
community on sustainability. As Director of the pro-
gram, she hosted numerous educational events, served
as President of the Graduate Students Association and
helped develop the new interdisciplinary graduate cer-
tificate program - Leaders in Sustainability. In 2008
she helped launch the new UCLA Center for Corporate
Environmental Performance as well as the Los Angeles
Expo Light Rail Line. Nurit holds an MBA from the UCLA
Anderson School of Management and a Masters in Public
Sustainability
Coordinator, UCLA

26 2727 SPEAKERS
Amy Leventhal Amy’s been a writer for over
15 years—marrying the art of strategy and story as a
means of creating meaningful opportunities for con-
nection. She has written about everything from electric
cars and biodynamic wines to organic bodycare and
luxury hotels, for world-class design firms and advertis-
ing agencies including IDEO, SYP, Celery Design, GMO,
Hill Holliday, Arnold Communications and Hal Riney
& Partners. During that time, she’s had the privilege to
work on some incredibly inspiring projects and spec-
tacular brands. In a nutshell, Amy enjoys helping com-
panies turn chaos in clarity, and is equally as inspired
by the strategic side of things as she is the creative bits.
This year, she had the pleasure to co-write two books
with IDEO in their Eyes Open series of Field Guides for
the Curious. Starting with New York and London, the
series explores cities as a lens for design inspiration.
Howard Levine With a background in finance, cor-
porate restructuring, intellectual property rights, business
development and general business law, Howard conceived
and developed the Venture Vehicles business plan after
recognizing that the world would soon be entering a new era
of personal mobility. In 2005, Howard discovered a proven
and patented technology that provided dynamic stability
to enclosed tilting three-wheel vehicles. Howard enlisted
world-class strategic partners, closing the company’s first
round of venture capital funding in 2007, launching the
design and engineering phase of its development. Recent
milestones include the passage of a bill by the California
legislature granting enclosed three-wheel vehicles access to
HOV lanes. Howard founded Comedy World, Inc. in 1999
and served as its General Counsel. Mr. Levine received a
B.A. from Brooklyn College (C.U.N.Y.) and a law degree
from the Benjamin N. Cardozo School of Law.
Paul Ligon has 20 years of experience in the
environmental field. He joined Waste Management’s
Upstream division in 2003 and currently directs the strat-
egy, engineering, and innovation team. Between 1990 and
2003, he was a senior consultant with the Tellus Institute,
where he advised agencies and businesses on emerging
best practices and policy in the environmental fields. His
clients included the US Environmental Protection Agency,
The United Nations, The Beijing Municipal Environmental
Protection Bureau, The California Integrated Waste
Management Board, General Motors, ConAgra, Texas
Instruments, and others. He has published or delivered
more than 30 presentations and professional articles on
business and sustainability, and is a Certified Hazardous
Materials Manager (CHMM). He has an MBA from
Dartmouth College, where he founded the “Vermont
Student Environmental Program” and Tuck’s “Business
and Sustainability Initiative,” both of which continue to
provide practical training and experience to students pur-
suing careers in the environmental field.
Michael Leifer is a Cultural Anthropologist
with an expertise in building and maintaining markets
and social movements. He is the author of “Green Social
Currency,” debuting in early 2009 and was a Founding
Member of the UCLA World Arts and Cultures Major.
Michael founded Cancer411.org, a Non-Profit dedicated
to addressing cancer patients, enrolled Erin Brockovitch
and solidified partnership deals with Oncology.com,
NBC / iVillage’s Healthology, Nexcura, Userplane,
the US National Health Institute and the US National
Cancer Institute. In 2000, Leifer established Guerilla
PR, Inc. a non-traditional advertising agency special-
izing in social media and influencer-based market-
ing campaigns. Guerilla PR Won the Ad-Tech 2007
“Best Social Media Marketing Award” and works with
Fortune 500 brands Coca-Cola, Nestle, Sony, Isuzu, Red
Bull, Napster, Dwell and many others. Leifer recently
sold Guerilla PR to Swirl, whose clients include the SF
Giants, Oakland Raiders, Skype, PayPal, Jamba Juice
and eBay Motors.
Cultural Anthropolo-
gist and Senior Vice
President/Executive
Director of Social Media,
Swirl
Strategic Storyteller
Founder, COO & General
Counsel, Venture
Vehicles, Inc.
Director,
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30 3131 SPEAKERS
Scott Mattoon serves on the Board of
Directors of Architecture for Humanity, sponsor of the
Open Architecture Network. He is an active advocate for
open source and sustainable business. He seeks to apply
the principles of transparency, collaboration and shar-
ing in his work as Chief Architect for Sun Microsystems’
Western U.S. Market. Scott is technical liaison for Sun to
the TED community, and serves as lead systems archi-
tect for Sun’s support of TED prize winners Cameron
Sinclair, Neil Turok and Bill Clinton for their work in
Africa. Scott’s career has spanned several leadership
positions with companies helping to shape business and
society on the Internet including 4charity.com, Live365.
com, Cybersource, and NeXT. A glimpse of his sensibili-
ties relating to open source and sustainable business are
revealed on his downstream blog.
Mary Nickerson leads marketing strategy,
development, and implementation for Toyota’s Hybrid
Synergy Drive, technology and environmental Toyota
brand strategy, as well as external communications for
Marketing. Previously, she led the Prius and RAV4
EV marketing programs as the national manager of
Advanced Technology Vehicle Marketing. She joined
Toyota in 1997 as national manager of procurement for
the company’s North American Parts Operations. Prior
to joining Toyota, she was the director of material opera-
tions for Delco Defense Systems, and spent 20 years
in management positions at General Motors’ Hughes
Electronics. Nickerson earned her Master’s of Science
degree in business administration from Claremont
Graduate School, Peter F. Drucker School of Business
in International Business. She earned her Bachelor’s of
Science degree in finance at California State University
Long Beach. She lives on a ranch in southern California,
with her husband and two sons and enjoys growing
organic wine grapes and avocados.
Art Center faculty,
Humanities + Design
Sciences, Graphic Design
Joshua Onysko Founder and CEO Joshua
Onysko’s commitment to social sustainability launched
Pangea Organics six years ago. He envisioned an
institute that would aid corporations in becoming
more socially responsible and environmentally sound
and heeded a friend’s out-of-the-box suggestion to
make soap to fund the project. Forty-one products
later, Pangea Organics is currently the largest U.S.
cold-processed organic soap manufacturer—always
organic, handcrafted, fair-trade (whenever possible)
and cruelty-free, and never containing petrochemicals,
parabens, GMOs or other synthetic or harmful ingredi-
ents, Pangea’s ingredients begin to break down within
48 hours of use. A generous portion of profits support
the Pangea Institute, a non-profit that researches and
teaches sustainable living and business practices.
Founder and CEO, Pangea
Organics
Greg Owsley In his 13 years at the brand hub for
New Belgium Brewing, Greg Owsley has grown along with
the company from a homespun marketer to a position Dr.
Douglas Holt coined as the “1st Cultural Branding Director
in America.” During his tenure, the company New Belgium
has blossomed from a 30,000 annual barrel microbrewery
to the 3rd largest craft beer brewer in the country kicking
out close to a 1/2 million barrels annually. From stag-
ing events like the traveling bicycle carnival, Tour de Fat,
to the Redefining Folly advertising/advocacy campaign,
Owsley and the New Belgium team have created a style
of branding that is as fermented with authenticity as it is
dosed with quirkiness. In 2007, Brand Week, Advertising
Age, Deliver, Beverage Industry and Communication Arts
all recognized the brewery’s playful, yet sincere approach
to sustainable branding.
Gayle Pergamit is cofounder and CEO of Agua
Via. Ms. Pergamit has focused on business development in
the disruptive technologies which have characterized the
San Francisco Bay Area. Ms Pergamit cofounded AMiX,
which pioneered the e-commerce business models which
underlie E-Bay and Priceline. She taught analysis and
communication skills at Stanford University Graduate
School of Business, and has co-authored two books: one
on the subject of nanotechnology co-written with Dr. K.
Eric Drexler, founder of the field of nanotechnology, and
Christine Peterson. Ms. Pergamit was previously named
by the publication “Microtimes” as one of Silicon Valley’s
Most Influential People.
CHIEF BRANDING OFFICER,
New Belgium Brewing
Heidrun Mumper-Drumm A graphic
designer and letterpress printer, Heidrun Mumper-
Drumm serves as adjunct associate professor in the
Graphic Design and Humanities & Design Sciences
departments at Art Center College of Design. Since
2003, her focus has been on the incorporation of sus-
tainability principles into design education and the
design process.
Chief Architect of the
U.S Western Region Sun
Microsystems
National Manager,
Cross-Vehicle Hybrid
Marketing,
Toyota Motor Sales,
U.S.A., Inc.
CEO and Co-Founder,
Agua Via LLC

32 3333 SPEAKERS
Matt Petersen joined Global Green USA in 1994.
He serves on the Council of Green Cross International, and
is Chair of the GCI Energy and Resource Efficiency pro-
gram. Petersen guides Global Green USA’s new programs,
including water, energy, green power, climate change, and
nuclear weapons. In the aftermath of the Gulf Coast hur-
ricanes, Petersen mobilized resources to create the Global
Green “Healthy Homes and Smart Neighborhoods” initia-
tive which resulted in: the New Orleans Sustainable Design
Competition with Jury Chair Brad Pitt; the NOLA Green
Schools Initiative funded by the Bush Clinton Katrina
Fund; and work with Habitat for Humanity throughout
the Gulf Coast to create more energy efficient housing. In
2008 Matt was honored as the Hillary Institute’s inaugu-
ral Hillary Senior Fellow and serves on advisory boards
for Discovery’s Planet Green, the Leonardo DiCaprio
Foundation, the Pacific Council on International Policy
and the Environmental Media Association (EMA).
President and CEO,
Global Green USA
Rob Reed is the visionary behind Max Gladwell, a
leading independent blog that covers the nexus of social
media and green living and represents the belief that
our social and environmental problems are solvable and
that entrepreneurs and social media will play a central
role. Reed is also co-founder of Media Maxwell, a social
media and cause marketing firm. Reed is a career-long
journalist, marketer, former editor for Bike and Powder
magazines and has written for National Geographic
Adventure, Men’s Journal, and Stuff magazines. In
2005, Reed wrote The Way of the Snowboarder and then
joined Earth Biofuels, Inc. as Director of Marketing and
Communications, where he was responsible for Willie
Nelson’s BioWillie biodiesel brand. He later collabo-
rated with Julia Roberts on CitizensSchoolBus.org and
Reed was responsible for the branding and marketing of
Conserv Fuel, a “green filling station” in Brentwood, CA,
that sells B99 biodiesel and E85 ethanol.
Founding member, The
Funded; Trustee,
X-Prize Foundation
Adeo Ressi is The Founding Member of
TheFunded.com, an online resource for CEO’s to
research, rate, and review venture funds worldwide.
Adeo serves on the Board of the X PRIZE Foundation,
a non-profit chartered to inspire human achievements
through competition, joining a recognized group of
Trustees that includes Larry Page, Craig Ventor, Elon
Musk, and Dean Kamen. A serial entrepreneur, Mr.
Ressi has focused on launching companies in new mar-
kets and was an early pioneer in the growth of the World
Wide Web, an advocate for the burgeoning private space
exploration industry, and the founder and former CEO of
Game Trust, Inc., the leading community and ecommerce
software platform for online casual game play.
VP of Environmental
Programs and Communi-
cation, Patagonia
Rick Ridgeway As Patagonia’s Vice President of
Environmental Initiatives and Special Media Projects,
Rick promotes two of the company’s three-part mission
statement: “…to make the best product, cause no unnec-
essary harm, and use business to inspire and implement
solutions to the environmental crisis.” Rick oversees the
company’s environmental grant-making, education and
special projects. Rick also manages Patagonia Productions,
a division that publishes book and produces films. As one
of the world’s foremost adventurers, Rolling Stone maga-
zine called Ridgeway “the real Indiana Jones,” being one of
the first Americans to summit K2, considered the hard-
est mountain in the world to climb. He has produced and
directed over 30 adventure shows for television, 40 articles
for the likes of Outside and National Geographic and
authored six books, including the highly acclaimed Seven
Summits, The Shadow of Kilimanjaro and Below Another
Sky. Rick lives with his wife in Ojai, California, and they
have three grown children.
John Marshall Roberts serves as communi-
cations consultant for several client organizations, includ-
ing Evenson Design Group, a sustainable branding and
design firm in Los Angeles. A former psychology professor,
John’s unique insight into the psychology of the communi-
cation design process has made him a prominent contribu-
tor to several pioneering entertainment projects over the
past decade, including two $200 million dollar plus theme
park designs. Recent clients include the Oscar-winning
BRC Imagination Arts, the Joseph Campbell Foundation
and Knock Knock, Inc. An outspoken voice within in the
Los Angeles sustainable business community, John is
particularly interested in using his research to further the
environmental movement’s agenda, for both profit and
non-profit organizations, creating messaging campaigns
that inspire environmental action. His new book “Igniting
Inspiration: A Persuasion Manual for Visionaries” is
quickly becoming an indispensable tool for a new genera-
tion of socially conscious marketers, business leaders, and
activists in the Los Angles area and beyond.
Founder Max Gladwell
Director of Marketing,
Evenson Design Group

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36 3737 SPEAKERS
Cynthia Ruiz Environmentalist and commu-
nity activist Cynthia M. Ruiz joined the Board of Public
Works on July 19, 2005 and currently serves as its
president. Commissioner Ruiz, who was one of Mayor
Antonio Villaraigosa’s first appointees after his elec-
tion as mayor, previously served on the Board of Public
Works in 2003-04. Ruiz brings more than two decades
of community involvement and experience to a team
that ensures quality and efficient delivery of key City ser-
vices to the public. She is a graduate of California State
University, Los Angeles, where she earned a Bachelor
of Science degree in counseling and Chicano Studies
and a Master of Science degree in counseling. The
Commissioner was a rehabilitation counselor for more
than 25 years and an expert witness for various court
cases for 20 years. She also has more than 20 years of
teaching experience in workers compensation rehabili-
tation and review of related case law.
Stephanie Ryan Stephanie started her career
at Innovation Associates consulting firm (founder, Peter
Senge, author of best seller, The Fifth Discipline), where
she designed and delivered leadership programs on
the disciplines of organizational learning to corporate
clients. Currently, Stephanie is working with B Lab, a
non-profit that certifies triple bottom line companies.
She believes the emerging sector of private companies
for public benefit is a key leverage point for today’s eco-
nomic and social challenges.
President, city of los
angeles, Board of Public
Works
Jane Savage Jane’s passion for sustainable
design was ignited while earning a BFA degree with
a major in Industrial Design from the Rhode Island
School of Design. She worked in kid’s footwear in
Boston and New York until joining Nike in 1997. In her
11+ years at Nike her positions included Design Director
of Kids Footwear and Design Manager of Women’s
Sport Performance Footwear until her recent appoint-
ment to help lead the Nike Considered Design move-
ment for Nike Corporate Responsibility. For Jane, her
work at Nike is an exceptional opportunity to connect
the mandates of her industrial design education toward
a global good. A native of Brookline, Massachusetts, she
is currently enjoying her home in Portland, Oregon with
her husband Michael and their son Max. A diehard Red
Sox fan, she loves movies, television, reading, gourmet
cooking, running, travel, and sports.
Ryan Scott created Causecast with the goal of dras-
tically increasing online giving by providing cause-based
knowledge, tools and social connections in an empower-
ing and entertaining environment. A former CTO, Ryan
Scott is widely recognized as the (young) father of opt-in
email marketing and has made it his mission to change
the world through viral technologies and social networks.
Ryan Scott co-founded NetCreations, Inc., the first 100%
opt-in e-mail marketing company that proved ethical email
marketing was profitable and sustainable. NetCreations
grew to a $58 million public company in 2001 and was then
acquired by Pagine Gialle for $111 million. Ryan currently
holds investments in numerous Information Technology
and Environmental Service companies including Signum
Biosciences, Sierra Nevada Solar, Cool Earth Solar, T1ME,
Mahalo, and Tesla Motors. Ryan Scott lives in the greater
Los Angeles area with his wife, Joanna..
Director, Category Inte-
gration, Nike
Considered Design
AL SECKEL Al Seckel, a renowned cognitive neuro-
scientist and award-winning author in the field of visual
perception, has been very active in creative thinking and
science-related issues for over thirty years. He has lectured
extensively all over the world and has been a featured
speaker at the TED conferences. He is a a member of John
Brockmans’s Third culture, The Edge, a prestigious group
of world thinkers, and serves on the Board of Directors of
the Pete Conrad Foundation. Previously, Seckel served as
the Executive Director and Senior Board Advisor to the X
PRIZE Foundation for the Ocean X PRIZE project.
Founder and CEO
Causecast
DAVID STOKOLS is President and CEO of the AMCI
Group, based in Los Angeles, California. AMCI is a global
company specializing in alternative marketing, prod-
uct education, brand and culture building, and, product
testing for the automotive industry. Offices are located
in L.A., Detroit, N.Y., San Diego, London, Brussels and
Beijing. Mr. Stokols is one of the early partners in the
company which was founded in the ‘80s. AMCI is now
part of the Omnicom global agency network. As President
of AMCI, Mr. Stokols leads the organizations efforts as the
#1 rated automotive specialty marketing company. You
might recognize AMCI’s and Mr. Stokols’ work in hun-
dreds of nationally advertised product claim T.V. commer-
cials over two decades.
Consultant,
Whidbey Institute
Founder and Visionary,
GlobalSolver
Foundation
President and CEO of the
AMCI Group

38 3939 SPEAKERS
TOM SZAKY Tom Szaky is co-founder and Chief
Executive Officer of TerraCycle, Inc., producer of the
world’s first products made from and packaged in
waste materials. TerraCycle has won the Home Depot
Environmental Stewardship award twice, and been
named by multiple organizations as the most eco-friendly
products in Mass Distribution. Tom came to the United
States in 2001 as a freshman at Princeton University. In
2002, he took a leave of absence to dedicate himself full-
time to starting TerraCycle, Inc., beginning as a two-man
outfit in the crowded basement of an old office building in
Princeton. Today TerraCycle is one of the fastest growing
private companies in America.
BOISE THOMAS Boise formerly served as the face
of G Living, a modern green lifestyle network, where he
wrote, produced and hosted over 100 environmentally-
focused shows, including an online series The Real G,
where he interviewed sustainability expert John Picard
and the founders of Method. Boise has covered numer-
ous environmental events including the premiere of
Leonardo DiCaprio’s The 11th Hour and the 2007
Environmental Media Awards presented by E! Boise
worked as a leader for AmeriCan Adventures, driv-
ing foreigners across the US, teaching them about the
country’s national parks and resources. Boise has spent
7 years in commercial work, booking a total of 71 televi-
sion spots for many major brands and advertisers. He
currently lives in Venice, California where he and his
wife practice a sustainable lifestyle while developing an
eco-oasis in Kansas that they hope to use as a tool to
teach others about the importance of sustainability.
Russ Walker joined Grist as executive director
in July 2008. Prior to Grist, he was assistant manag-
ing editor for Nation and World at washingtonpost.
com, providing unique online components to comple-
ment the daily journalism of The Washington Post. He
was senior producer of washtech.com, which was re-
launched in 2002 as TechNews.com, a website focusing
on both the national and local technology scene, where
he supervised the site’s politics, nation, world, business,
and technology sections. Walker was online director
of FreedomChannel.com, a political video website that
covered the 2000 elections, and he was an editor of
health care policy and international affairs publications
CEO, Founder, Terracycle
HOST Alter Eco/Planet
Green/Discovery Channel
at the National Journal Group. He spent is early years as
a congressional aide on Capitol Hill and as a public affairs
staff person for a nonprofit health care policy association.
Walker is a 1990 graduate of Vanderbilt University and a
native of Columbia, Kentucky.
Charles Zimmerman is leading the
“Sustainable Buildings Network” at Wal-Mart. This net-
work, among other things, is charged with increasing the
overall energy efficiency of new and existing buildings by
20-30 percent. Prior to his current role, Mr. Zimmerman
worked in the International Division for Wal-Mart Stores
as Director of Design and Construction. Mr. Zimmerman
has worked for Wal-Mart since 1997. Previously, he
worked in both the consulting industry as well as for
the Texas State Department of Highways. In 2007, Mr.
Zimmerman testified before the United States Congress
on two separate occasions regarding energy efficiency
matters. Mr. Zimmerman is a graduate of the University
of Arkansas, a registered professional engineer, mem-
ber of the Arkansas Academy of Civil Engineers and
was recently appointed to the advisory board for the
California Energy Efficiency Center at UC - Davis.
Executive Editor, Grist
Vice President of Pro-
totype & New Format
Development, Wal-Mart
Stores, Inc.

47
Opportunity Green inspires a collaborative culture of new
thinking and unconventional ideas that pushes change in
unexpected ways.
We’re not about business as usual. We facilitate the movement
to transform business for good, through advancing change
and market transformation by providing open-minded
professionals unprecedented approaches to sustainability
that are bankable and exciting. In everything we do, we seek to
balance the triple bottom line: people, planet and profit.
Our purpose is to fill your head with knowledge you can use:
ideas, new trends, amazing ingenuity. We seek to create
forums diverse in content that generate dialogue and create
valuable connections between individuals. This revolves
around helping transform business as usual by partnering with
extraordinary visionaries, forward thinkers, creative industry
leaders and companies committed to building profitable +
sustainable enterprises while solving some of the world’s
toughest problems.
We believe in collaboration with individuals and organizations
that look to push the envelope by creating a mutually
supportive community that is invested in the future of our
society and acts as a catalyst for positive change.
Karen Solomon & Mike Flynn
Co-Founders
May 29th 2008 - Los Angeles, CA
| BEING GREEN + BEING PROFITABLE

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Tender Greens // Vegin Out // UCLA CATERING
BARTENDING BY
BARBELLES
TM
GREEN IS UNIVERSAL
AFTER PARTYSATURDAY, nov 8th.

Opportunity Green 2008 Conference Program

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Opportunity Green 2008 Conference Program