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National City WEDO Seminar Series Internet Marketing 101 Jay Lane, Jay Lane Media LLC [email_address] April 15, 2009
Today, we’ll be discussing… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you call it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ On the Internet, nobody knows you’re a dog.”
Why You Should Consider Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t put the cart before the horse! cart  = Internet marketing horse  = Your Web site
Things to consider before beginning your Internet marketing campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing > Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing > CAN-SPAM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Marketing (SEM) > Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]
SEM > What’s the difference between PPC and SEO? ,[object Object],[object Object]
SEM > Example Search Engine Results Page (SERP) 1 2 3 4 5 6 7 8 9 10 PPC (Paid) Up to 11 on a page 1 2 3 4 5 6 7 8 9 10 SEO (Unpaid) Typically have 10 results per page
Social Media Marketing > Overview ,[object Object],[object Object],[object Object],[object Object]
Social Media Marketing > Sample Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics > Overview ,[object Object]
Web Analytics > Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sites Worth Checking Out ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Internet Mktg 101 Wedo 4 15 09 Rev

  • 1. National City WEDO Seminar Series Internet Marketing 101 Jay Lane, Jay Lane Media LLC [email_address] April 15, 2009
  • 2.
  • 3.
  • 4. “ On the Internet, nobody knows you’re a dog.”
  • 5.
  • 6. Don’t put the cart before the horse! cart = Internet marketing horse = Your Web site
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. SEM > Example Search Engine Results Page (SERP) 1 2 3 4 5 6 7 8 9 10 PPC (Paid) Up to 11 on a page 1 2 3 4 5 6 7 8 9 10 SEO (Unpaid) Typically have 10 results per page
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.

Hinweis der Redaktion

  1. Web Marketing Basics for Small Business Presented by Jay Lane, Jay Lane Media | JayLane.com