6. Don’t put the cart before the horse! cart = Internet marketing horse = Your Web site
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12. SEM > Example Search Engine Results Page (SERP) 1 2 3 4 5 6 7 8 9 10 PPC (Paid) Up to 11 on a page 1 2 3 4 5 6 7 8 9 10 SEO (Unpaid) Typically have 10 results per page
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Editor's Notes
Web Marketing Basics for Small Business Presented by Jay Lane, Jay Lane Media | JayLane.com