10. Experts on Future of Digital
Power
to the Tweet!
Premium
Portals!
Content, Video
Baby!
Jeff Levick Jeff Bell
AOL DOmedia
John Cantarella Sean Finnegan
TIME.com SMG
12. South Africa?
• first quarter growth, online readership: 25,8%
13. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
14. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
15. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
16. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
• 12 m mobile web users
17. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
• 12 m mobile web users
• 2008 online adspend: R 319m
18. South Africa?
• first quarter growth, online readership: 25,8%
• end Aug 2009: 12m UB
• News24.com: 1,6m UB
• facebook: 1,958,100
• 12 m mobile web users
• 2008 online adspend: R 319m
• 2009 prediction: R 419m
22. From digital presence to customer
engagement
• Gather data
• Aggregate
• Cross reference
23. From digital presence to customer
engagement
• Gather data
• Aggregate
• Cross reference
• Grow asset
24. From digital presence to customer
engagement
• Gather data
• Aggregate
• Cross reference
• Grow asset
• Success metrics: cheaper
than other channels,
target markets correctly
28. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
29. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
• redistribution of your messages
speaks to its quality
30. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
• redistribution of your messages
speaks to its quality
• limit choices to customer
31. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
• redistribution of your messages
speaks to its quality
• limit choices to customer
• predicability matters
32. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
• redistribution of your messages
speaks to its quality
• limit choices to customer
• predicability matters
• campaign objectives:
personalization, interaction,
sharing
33. Social performance
• 10: 1 rule: 10 listeners for every
speaker
• find speakers
• People talk to people and not
brands
• redistribution of your messages
speaks to its quality
• limit choices to customer
• predicability matters
• campaign objectives:
personalization, interaction,
sharing
• measurement: engagements
40. social graphs
• the network of personal
connections through which
people communicate and
share information online.
41. social graphs
• the network of personal
connections through which
people communicate and
share information online.
• colleagues on LinkedIn, a
Google Chat address book
and high school friends on
Facebook
42. social graphs
• the network of personal
connections through which
people communicate and
share information online.
• colleagues on LinkedIn, a
Google Chat address book
and high school friends on
Facebook
• OpenID, Facebook Connect,
Google Friend Connect and
Microsoft Live
43. social graphs
• the network of personal • why you should use portable
connections through which social graph functionality:
people communicate and
share information online.
• colleagues on LinkedIn, a
Google Chat address book
and high school friends on
Facebook
• OpenID, Facebook Connect,
Google Friend Connect and
Microsoft Live
44. social graphs
• the network of personal • why you should use portable
connections through which social graph functionality:
people communicate and
share information online.
• quick registration
• colleagues on LinkedIn, a
Google Chat address book
and high school friends on
Facebook
• OpenID, Facebook Connect,
Google Friend Connect and
Microsoft Live
45. social graphs
• the network of personal • why you should use portable
connections through which social graph functionality:
people communicate and
share information online.
• quick registration
• colleagues on LinkedIn, a • improved social utility
Google Chat address book
and high school friends on
Facebook
• OpenID, Facebook Connect,
Google Friend Connect and
Microsoft Live
46. social graphs
• the network of personal • why you should use portable
connections through which social graph functionality:
people communicate and
share information online.
• quick registration
• colleagues on LinkedIn, a • improved social utility
Google Chat address book
and high school friends on
Facebook
• data, data, data
• OpenID, Facebook Connect,
Google Friend Connect and
Microsoft Live
47.
48.
49.
50.
51. the effect
Tips from the entertainment industry:
52. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
53. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
• you heard it here first
54. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
• you heard it here first
• winner, winner, winner
55. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
• you heard it here first
• winner, winner, winner
• be yourself
56. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
• you heard it here first
• winner, winner, winner
• be yourself
• give a peak behind the curtain
57. the effect
Tips from the entertainment industry:
• we know you don’t watch every day, so we’ll update
you
• you heard it here first
• winner, winner, winner
• be yourself
• give a peak behind the curtain
• fans want more
61. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
62. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
63. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
64. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
65. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
66. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
67. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
• pre-determine metrics
68. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
• pre-determine metrics
• find your followers
69. Tips from AllState insurance
• it’s a tactic, not an objective
• drive traffic to your own site
• get ideas by listening
• have clear objectives
• learn by doing
• always be posting
• experiment, track, refine: www.twitclicks.com
• pre-determine metrics
• find your followers
• don’t use marketing speak
72. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
73. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
74. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
Address detractors
75. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
Address detractors
note the mommy bloggers
76. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
Address detractors
note the mommy bloggers
leverage technology to determine what your consumers want
77. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
Address detractors
note the mommy bloggers
leverage technology to determine what your consumers want
be more comfortable to “let go” / loose control
78. my “take-home” points
social media will overtake marketing: CEO; Denuo
Superior products and services are more important
than any marketing efforts
work with partners not suppliers
Address detractors
note the mommy bloggers
leverage technology to determine what your consumers want
be more comfortable to “let go” / loose control
to digital natives, there’s no new media, just media
79. now what?
• presentation online:
emarketingblog.co.za
• regular updates:
twitter.com/japies
• start planning your trip to:
ad:tech san francisco, April 2010
ad-tech.com/sf