Any holistic user experience (especially when designing for "transformation") should/must create shared value. That means: Solutions for users do not only have to be aligned and negotiated with the economic realities of the service provider, but also with its attached partner ecosystem and society in general. The clever and resilient configuration of "value flows" in business ecosystems will therefore more and more become a prerequisite for the development of truly "new" and complex value propositions (e.g. service design for health care, environmental matters, etc.)… A workshop presentation for the World Usability Day 2012 - Berlin.
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Disclosing Shared Value in Business Ecosystems
1. Disclosing Shared
201
WO
Value in Business
RL
DU
SA
BIL
2
ITY
Ecosystems
DA
Y
BE
RL
IN
Alte Kalkscheune Berlin, October 10th 2012
2. Corporate Confusion
Innovation! We need
more innovation!
The key is: We have to
create more value for our
customers!
… and our
solutions have to
become more easy
to use.
Yes!
Our brand definitely
needs an emotional We need a clear
supercharge! positioning! Our value
proposition has to be refined.
I personally have the vision of
becoming the Apple of ...!
2
3. Agenda
01 What is User Value?
02 And a Value Proposition?
03 Value Creation: How to create/deliver new value?
04 Team Work! 45 min
3
4. Biosphere
Individual
Society Economy
Adapted from Daly and Farley (2004) 4
5. Biosphere
Society
Economy
Individual
Adapted from Daly and Farley (2004) 4
6. Biosphere
Ecology Economy
Society
Economy
Individual
Psychology Sociology
Adapted from Daly and Farley (2004) 4
21. Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for
Money
Economy Ecology
Perspectives
on Value Psychology Sociology
22. Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for
Money
Happieness
Economy Ecology
Perspectives
on Value Psychology Sociology
23. Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for
Money
Happieness
Economy Ecology
Perspectives
on Value Psychology Sociology
24. Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for
Money
Happieness
Belonging
Economy Ecology
Perspectives
on Value Psychology Sociology
28. Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for
Money
Happieness
Belonging
Economy Ecology
Perspectives
on Value Psychology Sociology
29. Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for Eco-
Money Footprint
Happieness
Belonging
Economy Ecology
Perspectives
on Value Psychology Sociology
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