I made a report on the Lego Serious Play workshop I organized together with Flanders DC. We used the Lego Serious Play method to deliver a business model canvas for an innovative carpet.

1. ASP2GROW
The Lego Serious Play
Method
Stimulate Business Model Canvas
Innovation

2. AUTHOR PAGE:
Jan Peeters
Jan Peeters focuses on
change and leadership
coaching. He uses Lego
Serious Play as a method
to facilitate change and
out-of-the-box thinking.
With this workshop, the
Lego Serious Play method
demonstrates its
versatility and its
qualitative results.

3. CHAPTER 1:Introducton
The Business Model Canvas
(BMC)
All attendees to the workshop need an in-depth knowledge of
the BMC from A. Osterwalder. Every attendee needs to
understand the exact meaning of the nine different building
blocks.
// Page 4

4. CHAPTER 1:Introducton
The Lego Serious Play Method:
Thinking with your hands
Lego Serious Play stimulates participants to use the 3-D
capacity of the brain through the ‘hand knowledge’ (“The
human hand, in manipulation of objects, is the hand in search
of a brain. The brain is in search of a hand, and play is the
medium by which those two are linked in the best way.” Dr.
Stuart Brown)
// Page 4

5. CHAPTER 2: Ideation
Build the BMC
In several rounds the people around the table build with their
ideas the nine blocks of the BMC. The story telling supports
their thinking and stimulates cross-fertilization.

6. One person tells the story of the
group for their BMC

7. CHAPTER 3: Stress-Test
Optimizing BMC
All the attendees around the BMC come up with
several potential threats (risks, disruptions) to the
current business model on the table. They each
determine if a certain risk is indeed a true threat to
the model. They then investigate the likely impact of
this threat to their model. They adapt the model to
reduce or eliminate the threat. These simulations test
the model and its assumptions. The model is clearly
improved and the people around the table close ranks
around a more refined and simple model.
// Page 11

8. CHAPTER 4:
The final story
After the last simulation exercise. One volunteer tells the
group the complete story of their BMC.
// Page 15

9. Contact
Jan Peeters
ASP2GROW
Lego Serious Play method certified
facilitator
Jan.al.peeters@telenet.be