21. 3rd Socially
Native
Setting Up
Listening
Basic reports
Content
Some ads
Early Stage1st
2nd Socially
Devoted
Social care
Even Better Content
Properly engaging with
fans
Deeper Analytics incl.
competitive
Integrating into business
All employees involved in
social
Measurement set to match
business objectives
23. All Business Parts Must Have a Social Layer
Customer Care
Social
Communications
Marketing
Human Resources
Leadership
24. Defining Socially Native companies
Integrating Social with Every
Part of the Business
Being Socially Devoted to Its
Customers
Understanding the Bottom
Line Impact of Social Media
1
2
3
25. 3rd Socially
Native
Setting Up
Listening
Basic reports
Content
Some ads
Early Stage1st
2nd Socially
Devoted
Social care
Even Better Content
Properly engaging with
fans
Deeper Analytics incl.
competitive
Integrating into business
All employees involved in
social
Measurement set to match
business objectives
80 % Companies 10 -20 % Companies 1% Companies
33. Most Digital Ads Will be Social
2013
Social
Other
Mobile Future
Other
Mobile
34. Content & Ads Recommendations
Focus on Paid Reach on Facebook, Twitter, YouTube
Create segmentation models – Target to multiple audiences
Experiment with New Platforms – Both Content and
Communication, Including Advertising
36. Customer Care
Be more Socially Devoted
Respond Faster
No Dedicated Customer Care Handles => use your own
37. Best Cases in Social KPI Reporting
Local Competitor
Local Competitor Local Competitor
38. Own Metrics + Competitive Set
Social Metrics
Own Metrics &
Competitive Metrics
(Likes, Interactions, Engagement)
Customer
Care
Platform
Metrics Online Metrics
Advertising Metrics, Facebook, Twitter, Google+, ...
Conversion from Social
Buzz
Monitoring, Liste
ning
Vision of Social Media Marketing and What is to Come in SocialWhat’s Happening / What it Means to be a True Social MarketerAnalytics being at the Center of Things
We announced Socially Devoted 2 years ago, and its time to talk about whats next.
EXAMPLE: KLM, and many companies on the way =>
We announced Socially Devoted 2 years ago, and its time to talk about whats next.
Using Only Basic ReportingPosting Through Native PlatformsNot Looking at Industry TrendsIgnoring CustomersIgnoring Social Media as Only a Marketing Channel
+ MARKETERS NEED HELP BEING SOCIALLY NATIVe
Now, lets take a look at the top 2013 trends and predictions. The Facebook Engagement is steadily decreasing. So does reach. This is a natural process, since there are increasingly more fans, and more of those are liking more pages. So their attention gets divided and they engage less. If we saw people liking only 5 pages on average in 2009, now the number increased to 50 and more. Also brands are posting more often, from once a week to once or twice a day.It become much harder to reach the fans as result of it. Taking in consideration that 90% of people never go back in to the page they liked, only way how they see that page is through the posts. The posts can reach organically only about 15% of the fan base. And now even this number seems to be decreasing. So, it is effectively necessary to think about boosting the content by investing some of your advertising budget.
As mentioned before, Social media, its users as well as brands are constantly changingIf we saw people liking only 5 pages on average in 2009, now the number increased to 50 and more. Also brands are posting more often, from once a week to once or twice a day.It become much harder to reach the fans as result of it. Taking in consideration that 90% of people never go back in to the page they liked, only way how they see that page is through the posts. The posts can reach organically only about 15% of the fan base. So it is necessary to think about boosting them by investing advertising budget behind.