The Wet Leisure Guide to Marketing Your Pool, Spa or Sauna Business

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Every time you speak to someone
about your business you are
involved in marketing
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The theory
What actually is ‘marketing’?

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What actually is ‘marketing’?
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You need to make everyone in your company aware that
they are part of marketing that company – of making it
prosper and grow.
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What is a marketing strategy?
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So a marketing strategy helps you and your staff focus on
what it is they should be saying and how they should be
saying it.
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The theory
The head, the heart and their
wallet. Simple psychology and
marketing.
Everyone has a rational side to
their nature and an emotional side.
When people make a decision to buy
something, they use both of these two
aspects

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If you just shout about price,
where is the trust and where is the relationship?
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The head, the heart and their wallet.
Simple psychology and marketing.

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You don’t make decisions of the heart overnight.
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The theory
Advertising.
Someone once said, ‘I know that half my
advertising budget is wasted, I just don’t
know which half’.

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You should also try to let as many people as possible
know that you will be attending a particular show before
the event. Send out invites and perhaps run some sort of
competition that will attract attention and increase footfall
on the day.
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The theory
Knowing your customers.
A customer database will contain
information on all of your past and
present clients as well as information on
everyone who has made an enquiry but
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You could search for your most proﬁtable customers and
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How can the database help with cross selling?
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WetLeisure
The theory
Maintaining customer loyalty.
Loyal customers expect great customer
service – so make sure they get it.

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Maintaining customer loyalty.
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What do you need for a
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The practice
How to write a mailshot.
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a successful mailshot is its relevance
and value to the people who receive it.

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The Wet Leisure Guide to Marketing Your Pool, Spa or Sauna Business

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The Wet Leisure Guide to Marketing Your Pool, Spa or Sauna Business