Weitere ähnliche Inhalte Kürzlich hochgeladen (20) Analysis of UK Fleet Market 1. The UK Fleet Industry Survey 2013: Industry Trends, Procurement,
Marketing Spend and Sales Strategies
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2. The UK Fleet Industry Survey 2013: Industry Trends, Procurement,
Marketing Spend and Sales Strategies
Synopsis
The report projects fleet industry supplier revenue growth expectations and top priorities
in 2013
The report outlines the change in capital expenditure of supplier companies in 2013
The report identifies the most important ways that suppliers can help buyers'' business in
the current business climate
The report analyses the average size of UK fleet annual procurement budgets for buyer
respondents
The report projects the overall size of the marketing budgets of UK fleet industry supplier
companies
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3. The UK Fleet Industry Survey 2013: Industry Trends, Procurement,
Marketing Spend and Sales Strategies
Summary
“The UK Fleet Industry Survey 2013: Industry Trends, Procurement, Marketing Spend and
Sales Strategies” is the result of an extensive survey drawn from Timetric’s exclusive panel
of respondents from the UK fleet industry’s company vehicle users and suppliers. This
report provides future expectations regarding their company’s growth prospects and
insight into the type and likelihood of structural changes in the competitive landscape in
terms of mergers and acquisitions and business structure. In addition, this report provides
an assessment of leading business concerns and respondents were surveyed on how
suppliers can better maintain or win business from buyers and where the key areas of
opportunity lie in 2013. Moreover, the report outlines the procurement, marketing spend
and sales strategies of companies in 2013.
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4. The UK Fleet Industry Survey 2013: Industry Trends, Procurement,
Marketing Spend and Sales Strategies
Scope
The report features the opinions of UK fleet industry respondents related to the
following:
Revenue growth projections
Capital expenditure of fleet suppliers
Leading business concerns and the subsequent efforts to negate them
Procurement budgets of buyer companies
Critical factors that influence supplier selection
Marketing budgets of supplier companies
Key factors for marketing agency selection
Complete report is available @ http://www.reportsnreports.com/reports/237921-the-
uk-fleet-industry-survey-2013-industry-trends-procurement-marketing-spend-and-sales-
strategies.html .
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5. The UK Fleet Industry Survey 2013: Industry Trends, Procurement,
Marketing Spend and Sales Strategies
Key Highlights
According to the survey, 64%, 58% and 55% of respective supplier respondents identified
‘market uncertainty’, ‘responding to pricing pressure’, and ‘rising competition’ as pressing
business concerns.
In total 32% of respondents expect procurement expenditure to increase by 1–10%’,
while 29% expect it to remain same in 2013.
The highest percentage of respondents expect to add company cars which include ‘lower
medium’, ‘upper medium’ and ‘commercial vehicles’ into their fleet in 2013.
In total, 59% of total survey respondents indicate acceptance of e-procurement. This is
prime evidence of the potential for IT services in procurement in the UK fleet industry.
Supplier respondents preferred ‘CRM systems’, ‘loyalty solutions’, ‘market intelligence
research’ and ‘client acquisition solutions’ as the most important areas of investment
among marketing and sales solutions in 2013.
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