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Email Marketing for Higher Education

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Kyle James
Kyle James

presention at eduWEB 2008 in Atlantic City

BusinessTechnologie
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Email Marketing for Higher Education
 
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Building the Argument ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Establishing your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Does design match your brand Importance of Consistency and visual identity
Consistency is Key!
Same look and feel as Website
Promotion
List Management ,[object Object],[object Object],[object Object]
Tips for Writing Great Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great Content Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Education Industry Rates ,[object Object],[object Object],[object Object],[object Object]
Segmented Campaign Data Wofford News Service Campaign – 17 messages Wofford Alumni Campaign – 7 messages
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Closing / Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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