by Jaime Christine Perez October 15, 2012 Global Internet Marketing Full Sail University Marketing Plan Peru

1. Royal Beauty
Lines
Presented by:
Jaime Christine Perez
October 15, 2012
Peru
Marketing Plan

2. CONCEPT
Print Brochures
Education
Email Beauty Supply Social Media

3. CHANNEL MIX
Traditional Merchandise
Print Media -Trials
-Brochures -Samples
-Posters -Give Aways
Local Beauty Supply Partner
-Hands On Education
-Product Demonstrations

4. CHANNEL MIX
New Media Social Media
Website -Engage
-Earn Trust -Relationships
-Brand Awareness -Social Proof
-Reviews
Email
-Make Connections
-Stay Connected

5. LAUNCH PLAN
+1 month Initiate Email +/- 3 months
Website
Brochures
+ Posters
+/- 3 months
Initiate
Initiate Social Media Trials & Samples

6. LAUNCH PLAN
Merchandise
+/- 3 months
-Trials
-Samples
-Give Aways
Beauty Supply
Campaign

7. ROI Measurement
Google Analytics Facebook Insights Product Sales

8. References:
• Bodnar, Kip. (2010, May). 3 Social Media Lessons for Global Marketers. Retrieved from http://blog.hubspot.com/blog/tabid/6307/bid/5948/3-Social-
Media-Lessons-For-Global-Marketers.aspx
• business2community.com. (2011, July 21). Nine Steps to an International Marketing Strategy. Retrieved from http://www.business2community.com/strategy/nine-steps-to-an-international-
marketing-strategy-044946
• Byford, Sam. (2012, May 6). Real-time Facebook 'likes' displayed on Brazilian fashion retailer's clothes racks. Retrieved from http://www.theverge.com/2012/5/6/3002270/fashion-like-
facebook-brazil-cea-clothes
• Cea. (2012, April 18). C&A Fashion Like. [Video] Found at http://youtu.be/K4qdNb6FvGY
• Cormier, J. (2012, October 4). Going Global: Insights for International Social Media. Retrieved October 15, 2012 from http://searchenginewatch.com/article/2214514/Going-Global-Insights-for-
International-Social-Media
• Entrepreneur. (2003, December 11). How to Develop and Run a Marketing Campaign. Retrieved from http://www.entrepreneur.com/article/66016
• ESCPeurope,. (Producer). (2009). Pitfalls of International Marketing Campaigns. [Web]. Retrieved from http://www.youtube.com/watch?v=aP5jed6gQi0
• European Travel Commission. (2012, September 14). Latin America: New Media Trend. Retrieved from http://www.newmediatrendwatch.com/regional-overview/104-latin-america
• Facebook. (n.d.) Royal Beauty Lines. Retrieved October 15, 2012 from http://facebook.com/royalbeautylines
• FHI Heat. (n.d.) Retrieved October 15, 2012 from http://fhiheat.com
• Kim, Jehae, Rojas, Patricio, Huey, Joanna, Connors, Wang, Stephanie. (n.d.). Latin America. Retrieved October 11, 2012, from http://opennet.net/research/regions/la
• Rininsland, Andrew. (2012, April 16). Internet censorship listed: how does each country compare. Retrieved October 11, 2012, from http://www.guardian.co.uk/technology/datablog/2012/apr/
16/internet-censorship-country-list
• Royal Beauty Lines. (n.d.). Retrieved October 15, 2012 from http://royalbeautylines.com
• Twitter. (n.d.) Royal Beauty Line. Retrieved October 15, 2012 from http://twitter.com/royalbeautyline
• MVF Global. (n.d.). Lead Generation and Internet Marketing in Peru. Found at http://www.mvfglobal.com/peru
• Top News Today. (2012, July 9). Bahraini activist found guilty, sentenced in social media case, his lawyer says. Retrieved from http://entertainment.topnewstoday.org/tv/article/2745175/