Facebook Marketing Plan
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by Jaime Christine Perez Facebook Marketing Plan November, 2011 New Media Distribution Channels Full Sail University
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Facebook Marketing Plan
- 2. Internet Marketing Bachelors Degree Images courtesy of Facebook, Full Sail, and Jaime Christine Brown
- 3. Facebook is the World’s Largest Social Media Site! Facebook 500,000,000 + users: Data courtesy of CheckFacebook
- 4. 2010 Facebook Demographics (U.S.) Facebook Demographics: 148,867,700 Facebook users in the United States Facebook users age 35-54 has increased 1.9% 13.2 % of all Facebook users are age 35-54 Data courtesy of comScore
- 5. Why Market Full Sail University Internet Marketing BS On Facebook? The Facebook platform incorporates web 2.0 APIs and Mashups from other new media distribution channels Facebook allows business to create Facebook pages for Free! Ability to create Facebook ads with geo-targeting technology Target specific users by demographic areas, age, gender, and psychographic niches Facebook ads target the Audience of Me, micro marketing to an individual’s specific likes and interest. “The Benefits”
- 6. The Full Sail University Internet Marketing BS Facebook Page “The Story” http://www.facebook.com/fullsailuniversityinternetmarketingbs Facebook Page courtesy of Jaime Christine Brown
- 7. The Audience of Me Psychographics Ages 35-45 Knowledge Buffs Working professionals in web design, web development, Internet marketing, graphic artist, and other Internet related fields and niches Those interested in helping small businesses succeed on the Internet. Interested in advancing their careers as an Internet Marketer The targeted psychographics has a willingness to help businesses succeed on the Internet, while having a passion for educating themselves with knowledge to implement their desire to help small business succeed on the Internet. “The Target Audience”
- 8. The Full Sail University Internet Marketing BS Facebook Ad “The Engagement” Facebook Ad courtesy of Jaime Christine Brown
- 9. The Full Sail University Internet Marketing BS Facebook Ad Campaign Facebook Credits are sold to users to purchase Facebook ads as a pay- per-click marketing campaign. Estimated Cost per-click $2.35 Facebook Ad image courtesy of Jaime Christine Brown
- 10. The Full Sail University Internet Marketing BS Facebook Page Social Proof Full Sail University Internet Marketing Bachelors Degree Alumni Testimonials! “The Community” Image courtesy of Jaime Christine Brown
- 11. The Full Sail University Internet Marketing BS Facebook Page Mashups Apps for new social media tools easily integrated with the Welcome Page. YouTube in game “The Connection” Facebook Page courtesy of Jaime Christine Brown
- 12. References Check Facebook. ( 2010). Retrieved February 13, 2011. Check Facebook http://www.checkfacebook.com comScore. ( 2010). Retrieved February 13, 2011. comScore Media Matrix http://www.comScore.com Facebook. (2010, February 14). Retrieved February 14, 2011. Create an Ad on facebook.com http://www.facebook.com/ads/create/?fbid=140375406015675&campaign_id=365730201698&placement=fbpg1&extra_1=0&extra_2=2612 Facebook. (n.d.) . Retrieved February 14, 2011. http://www.facebook.com Twitter. (n.d) . Retrieved February 14, 2011. http://www.twitter.com Webmashup. (2004, September 24 ). Retrieved February 14, 2011. Facebook API http://www.webmashup.com/API/Social/Facebook-API-l1470.html YouTube. (n.d.). Retrieved February 14, 2010. http://www.youtube.com
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