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Cognition consumer behaviour

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COGNITION: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SO IT REFERS TO ALL THESE MENTAL PROCESSES, AS WELL AS THOUGHTS AND MEANI G PRODUCE BY COGNITIVE SYSTEM.
ENVIRONMENT AFFECTIVE SYSTEM COGNITIVE SYSTEM AFFECTIVE RESPONSES COGNITIVE RESPONCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
EXAMPLE 2: I DON`T LIKE THIS INSURANCE AGENT BECAUSE HE DONOT POSSESS GOOD KNOWLEDGE OF INVESTMENTS. ,[object Object],[object Object],[object Object],[object Object]
PURCHASE BEHAVIOUR IS COMPLEX FUNCTION OF:::::::::::::
AFFECTIVE AND COGNITIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AFFECTIVE SYSTEM: IS ,[object Object],[object Object],[object Object]
5 BASIC CHARACTERISTIC OF AFFECTIVE SYSTEM ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUE……….. ,[object Object],[object Object]
4. CAN RESPOND TO VIRTUALLY ANY TYPE OF STIMULAS. ,[object Object],[object Object],[object Object],[object Object]
CONTINUE…. ,[object Object],[object Object]
CONGNITION: ,[object Object],[object Object],[object Object]
3.PLANNING  DETERMINGH HOW TO SOLVE PROBLEM TO REACH A GOAL 4.DECIDING  COMPARING ALTERNATIVES AND SELECTING THE BEST. 5.THINKING  COGNITIVE ACTIVITY THAT OCCURS DURING ALL THESES PROCESSES( THINKING PROCESS OF ALL ABOVE: FUNCTION OF C. SYSTEM: TO INERPRET, MAKE SENCE OF AND UNDERSTANDING SIGNIFICANT ASPECTS OF THEIR PERSONAL EXPERIENCES:
MARKETING IMPLICATIONS ,[object Object],[object Object],[object Object]
BRAND IMAGE: EXAMPLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 

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Cognition consumer behaviour

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  • 5. PURCHASE BEHAVIOUR IS COMPLEX FUNCTION OF:::::::::::::
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  • 13. 3.PLANNING  DETERMINGH HOW TO SOLVE PROBLEM TO REACH A GOAL 4.DECIDING  COMPARING ALTERNATIVES AND SELECTING THE BEST. 5.THINKING  COGNITIVE ACTIVITY THAT OCCURS DURING ALL THESES PROCESSES( THINKING PROCESS OF ALL ABOVE: FUNCTION OF C. SYSTEM: TO INERPRET, MAKE SENCE OF AND UNDERSTANDING SIGNIFICANT ASPECTS OF THEIR PERSONAL EXPERIENCES:
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