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General Pants Co Digital Advertising Proposal

•
•
J
Jaddan Bruhn

General Pants is launching a summer catalogue app to increase online sales and foot traffic. The app allows users to try on clothes virtually and save looks. A competition at stores rewards users who check in multiple locations and share looks online for discounts and prizes. Influencers will demo the app to promote the new technology and campaign.

BusinessTechnologie
1 von 18
 
Market Position ,[object Object],[object Object],[object Object],[object Object]
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis Strengths Weaknesses ,[object Object],[object Object],[object Object],[object Object],Opportunities Threats ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GP UNLOADED ,[object Object],[object Object]
SUMMER CATALOGUE APP ,[object Object],[object Object],[object Object],[object Object],[object Object]
mYLOOKS I’ll show you mine, if you show me yours ,[object Object],[object Object],[object Object],[object Object]
COMPETITION ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
TWITTER ,[object Object],[object Object]
FACEBOOK ,[object Object],[object Object],[object Object],[object Object],[object Object]
BANNER ADS ,[object Object],[object Object],[object Object]
SOCIAL INFLUENCERS ,[object Object],[object Object],[object Object]
YOUTUBE ,[object Object],[object Object]
SEEDING ,[object Object],[object Object]
CONTROL MEASURES ,[object Object],[object Object],[object Object]
BUDGET Seeding 50,000 Market Research 50,000 Web Development 5,000 Online (incl Social Media) Moderator 15,000 Security 5,000 You Tube Video 2,000 Models 20,000 Stylists & Hair and Makeup 8,000 Bloggers 1,000 Prizes 15,000 Discount 100,000 Photographers 10,000 In-store Promotional Material 20,000 Total Campaign Expense: 301,000

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  • 18. BUDGET Seeding 50,000 Market Research 50,000 Web Development 5,000 Online (incl Social Media) Moderator 15,000 Security 5,000 You Tube Video 2,000 Models 20,000 Stylists & Hair and Makeup 8,000 Bloggers 1,000 Prizes 15,000 Discount 100,000 Photographers 10,000 In-store Promotional Material 20,000 Total Campaign Expense: 301,000