1. “Five Star Content:
A week in the life of Four Seasons
content”
Robert Simon
Director of Interactive, Worldwide, Four Seasons Hotels and Resorts
Craig Waller
President, Pace
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7. 1
WEEK
3,406
PIECES
PRODUCED
WEEKLY
1,829,175,078
AVERAGE WEEKLY IMPRESSIONS
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9. 393
CHANNELS
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12. AGILE
CONTENT ENGINE
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13. PORTFOLIO
MANAGEMENT
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14. PLANNING
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15. PRODUCTION
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16. R.O.P.E
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19. BUDAPEST
Fashion Shoot
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20. Print
Digital Magazine
Social
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21. Where Is the World’s
Best Burger?
Digital Magazine
Social
Blog
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22. Sommelier On Demand
Social
Digital Magazine
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26. Made to Measure
• What type of content should be offered?
• What categories or types are the most
profitable?
• Does your content have a shelf life?
• Does the format of the content impact its
effectiveness?
• What are your goals? Quantitatively.
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28. Nimble Technology and services.
Open Pitches to everyone and then distill.
Publish Everywhere and adopt new platforms.
Expect Results and measure for them.
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29. THANK YOU.
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