1. Masters of Marketing
Don’t Bother With Social Media Until
You’ve Mastered Email Marketing

2. Email Marketing Plan
• Value Filled Content
• Ebooks, whitepapers and free reports
• Monthly Newsletters
• Nurtures
• Promote Your Content
• Build a Following
• Engage Readers
• Knowledge First = Conversion Later

3. Your Basic Email Capture Plan
• Email Service Provider
• Join Our Newsletter Link on Site
• Email Subscription Page
• Welcome Drip Process
• Ask For Referrals
• Tell People About Your Content
• Work With Strategic Partners
• Promote Your Reports

4. Turning On Free
Reports
• Go to your
admin console
• Click
Marketing
Tools
• Click Free
Reports
Marketing
• Choose the
Reports to
Display

6. Turning On Join Our Newsletter Page
• Go to Account Settings
• Click Account Information
• Scroll Down to Miscellaneous Settings

8. Adding a New
Custom Page
• Go to Site Design
• Site Content
Editor
• Scroll Down to
Extra/Custom
Pages
• Choose the First
Extra Page Option
• CREATE! (that’s
the fun part)

9. Creating a Drip Process
• In AgencyBuzz create
your mailings
• Under Event, choose
Business Rule
• Event Type, choose
When Contact Is
Inserted Into
Database
• Drag over mailings,
then click
Save and Close
• Your event is now
automated.

10. Email Examples
Let’s look at what some folks are doing to
keep their agency in front of leads and
customers…