Aberdeen and IVCi present findings around the ROI of Video Conferencing and its ability to reduce travel costs.

1. The Traveler’s Guide
to Video
Conferencing
September 20, 2012

2. 2
Agenda
 Webinar Introduction
 Current Market Thoughts and Findings
 The Value of Virtual / Video Conferencing
 Recommended Actions for Program Improvement

3. 3
Speaker Introduction
Christopher Dwyer, Research Director
 Christopher Dwyer is the Research Director for
Aberdeen's Global Supply Management and Financial
Management research practices. He has extensive writing,
editing and research experience, and has authored over 135
research studies and documents over his nearly seven-year
tenure with Aberdeen. He is considered a thought leader in
the complex category management research space, and has
spent the last four years leading Aberdeen’s research on
contingent labor, expense management and strategic
meetings management. Christopher also leads Aberdeen’s
coverage of e-payables (accounts payable) and greater
procure-to-pay topics, such as strategic sourcing, spend
analysis and contract lifecycle management.

4. 4
Aberdeen’s Research Methodology
 Data fueled by online benchmark survey
 Analysis of data aggregate
 The Maturity Class Framework (Best-in-Class, Industry
Average, and Laggard)
 Research output
 Benchmark studies (20-25pp)
 Sector Insights, Research Briefs and Analyst Insights
(5-10pp)
 Assessment tools
 Webinars
 Social media (blogs, Twitter, etc.)
 All research supported with real-life end-user quotes
and case studies

5. 5
Agenda
 Webinar Introduction
 Current Market Thoughts and Findings
 The Value of Virtual / Video Conferencing
 Recommended Actions for Program Improvement

6. 6
Noteworthy Notions and Findings
 Meetings and events spending is expected to increase
by nearly 20% over the next two years
 The average organization only controls / manages 39%
of their meeting and events spending
 Nearly 33% of all meetings and events are considered
virtual

7. 7
Top Priorities for Meetings / Events Management

8. 8
Opportunities for Cost Reductions

9. 9
Aberdeen’s Best-in-Class Maturity Framework
 Best-in-Class organizations have achieved a 48% higher
rate of compliance to internal meetings / events
management policies and guidelines than all other (the
Industry Average and Laggards combined) organizations
 These top-performing companies have driven a 44%
higher rate of meetings and events spend under
management
 Best-in-Class companies have experienced nearly 75%
higher cost savings than all other organizations

10. 10
Best-in-Class Technology Utilization

11. 11
Agenda
 Webinar Introduction
 Current Market Thoughts and Findings
 The Value of Virtual / Video Conferencing
 Recommended Actions for Program Improvement

12. 12
Approaches for Virtual / Video Conferencing

13. 13
The Role of Virtual / Video Conferencing

14. 14
The Benefits of a Virtual / Video Approach
 Users of virtual / video conferencing technology have
driven 51% higher cost savings than those organizations
not currently leveraging this solution
 Virtual / video technology users have experienced a
30% higher frequency of events meeting or exceeding
goals and objectives
 Users of this solution have achieved a nearly 30%
higher rate of meetings / events spending under
management
 Companies currently leveraging virtual / video
conferencing have also driven a 20% higher rate of
meetings / events executed on or below budget

15. 15
Capabilities Enabled by Virtual / Video Technology

16. 16
Agenda
 Webinar Introduction
 Current Market Thoughts and Findings
 The Value of Virtual / Video Conferencing
 Recommended Actions for Program Improvement

17. 17
Recommendations for Program Improvement
 Allow business travelers the ability to select video /
virtual conferencing as an alternative option to
traditional travel
 Evaluate next year’s event calendar and consider
supplementing or replacing some of those events with
virtual / video conferencing
 For executives, understand the implications of virtual /
video conferencing on cost reduction / cost saving
initiatives and ensure that this technology is a prime
focus for future business trips and corporate events

18. 18
Q&A and Contact Information
For More Research,
Please Visit:
www.aberdeen.com
Christopher J. Dwyer
Research Director
Global Supply Management, AberdeenGroup
chris.dwyer@aberdeen.com
Boston Office: 617.854.5280