see http://www.ivanenviroman.com/2006/11/25/speaking-at-the-business-of-organics-conference/

1. Ivan Storck [email_address] Michael Phillips [email_address]

2. Business of Organics Internet Marketing & eCommerce Strategies

3. BOO!

6. Cut off the head of a spider, it dies

7. Cut off the leg of the starfish, it will grow a new one or even another starfish

8. The pioneering research of Paul Baran in the 1960s, who envisioned a communications network that would survive a major enemy attacked.

10. 2006 Text www.opte.org/maps/

11. Campaign Movement

12. WAL-MART

13. Attention Abundance Participation

14. Long Tail

15. Too Much Choice Desperate Need for Trust

20. Hybrids Rock!

23. E-commerce Strategies

24. “ Online holiday shoppers spent a total of $30.1 billion during the 2005 holiday season, up 30% from 2004.” - Goldman Sachs, Nielsen//NetRatings and Harris Interactive eSpending Report

25. Technology matters

26. Research

27. Plan

28. Manage

29. Choose the right vendor

30. Choose the right technology

31. Technology matters

32. User Experience matters more

33. “ User experience is not about how a product works on the inside (although that sometimes has a lot of influence). User experience is about how it works on the outside, where a person comes into contact with it and has to work with it.” - Jesse James Garrett, Adaptive Path

34. What’s a good User Experience?

35. Keep it simple

36. What does your online store say about your brand?

37. Customer Service

38. Security

39. Establish trust

40. Go where your customers are

41. “ As of August 2006, we are getting 1,700,000 page views per month, making us the most frequented green lifestyle site on the net.” - Treehugger.com

42. “ User Generated Content”

43. Power of the people

44. Empower your customers

45. Analytics & Tracking

46. Adapt & Adopt