Introduction to social media as a tool for fundraising. Presented to the Minnesota Medical Foundation.

1. What Art Can Teach Brands About Building Engaged Online Communities frankfest3 October 27, 2010

2. Can Art Teach Brands About Building Engaged Online Communities? frankfest3 October 27, 2010

3. Emotive / E-Motive Photo by Wally Gobertz Creative Commons http://www.flickr.com/photos/Wallyg/

4. Facebook usage worldwide: 517,760,460 Source Internet World Stats (stats for August 31, 2010) http://www.internetworldstats.com

6. Why Art?

7. Entice/Engage

8. Entice/Engage

9. Entice/Engage

10. Entice/Engage

11. Entice/Engage

12. Entice/Engage

13. Entice/Engage

14. Entice/Engage

15. The need for voice Photo by Rodrigo Muniz Creative Commons http://www.flickr.com/photos/rodrigomuniz/

16. Bigger than you Photo by Sylvain Racicot Creative Commons http://www.flickr.com/photos/humanoide/

17. Open collaboration Drupal WordPress Linux Blogs Creative Commons Wikipedia Photo by Patrick Dalton Creative Commons http://www.flickr.com/photos/27518426@N03/

18. The collective experience

19. Building collective experiences Collaborate Co-create Engender trust Working toward a common goal Sharing vulnerability Individual interventions to create the greatest effect

20. Collaborate: The Gates Photo by Timothy Vogel Creative Commons http://www.flickr.com/photos/vogelium/

21. Co-Create: Halifax begs your pardon!

22. Engender Trust: Spencer Tunick Photo by Guillermo Amador Creative Commons http://www.flickr.com/photos/modulor/

23. Trust http://lucypeel.com/2010/05/02/getting-naked-with-2700-other-people-the-spencer-tunick-experience/ “ The Spencer Tunick experience has made me appreciate the variety and beauty of the body and what is possible if we all trust each other. We can all be at our most vulnerable, but still be capable of helping and protecting each other.” -Lucy Peel, 2008 participant

24. Ripples of experiences

25. Motivate (make art?) listen respond create Emotional appeal Photo by Dr. Feel Creative Commons http://www.flickr.com/photos/punch/

27. Thank you [email_address] @ivan_nunez