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Changing Retail Landscape in India
Indian Retail – Buoyed by high GDP growth Projections of 8% sustainable real GDP growth rate till 2020 promise high growth potential for Indian Retail… Real Growth Rate Source :Central Statistical Organization (CS0)
India Experiencing Rapid Economic Growth  9.4% growth rate makes India the second fastest growing economy in the world GDP (US$ bn)  Real Growth Rate
Led by Growth in Services Sector % Increase in growth over the previous year  Services sector adding to GDP in a significant manner
Driven from Consumption Throughout the 1.1 Billion Population 5-7 million Super Rich 70 – 80 million Afford Cars, Private Healthcare &  Foreign travel 250 - 300 million  Afford goods like Refrigerators , Scooters  &  Colour TVs 600-700 million ( Generally Rural ) Afford simple industrial products  e.g. bicycles , radios , textiles Poverty Line = income less than $ 1/day Source: McKinsey,  60 % of India’s population are under 24 years
With High Private Consumption GDP  US$ 935 billion Private Consumption US$   580 Billion (62%) Public Spending and Capital  Formation US$  355   Billion (38%) Retail US$ 342 Billion (59%) Non Retail US$ 238 Billion (41%) Urban (5,100 towns) US$ 154 Billion (45%) Rural  (6,27,000 villages) US$ 188 Billion (55%) Modern retail – US$ 12 billion  8% of urban retail spends Modern retail Negligible Food Apparel Beverages Footwear Consumer durables Appliances Stationery Kitchen utensils Furniture Furnishings Sports goods Health & Beauty Personal Care Jewellery Timing Transport  Communication Recreation Cultural Services Education Rent Utilities Other Services Source: Central Statistical Organization (CS0) and Technopak Analysis  Conversion rate: 1 US$ = 40.86 Rs.
About US $530 Billion Retail Market by 2012 GDP*  US$ 1,450 billion Private Consumption US$ 870 Billion (60%) Public Spending and Capital  Formation US$ 580 Billion (40%) Retail US$ 530 Billion (61%) Non Retail US$ 340 Billion (39%) Urban US$ 252 Billion (47.5%) Rural US$ 278 Billion (52.5%) Modern retail – US$ 78 billion  31% of urban retail spends Modern retail – US$ 9 billion  3% of rural retail spends Source: Technopak Analysis   *All figures are in nominal  terms after taking into account inflation
Modern Retail – Organized Channels ,[object Object],[object Object]
.. but Rapid Transformation is Anticipated And may reach a share of 25% by 2017
Weekly Markets Village Fairs Melas Convenience Stores Mom and Pop/Kiranas PDS Outlets Khadi Stores Cooperatives Exclusive Brand Outlets Hyper/Super Markets Department Stores Shopping Malls Traditional/Pervasive Reach  Government Supported Historic/Rural Reach Modern Formats/ International Evolution of Indian retail Source of Entertainment Neighborhood Stores/Convenience Availability/ Low Costs / Distribution Shopping Experience/Efficiency
Adaptation to Local Market – Road for Success Price, concern and typical Indian features are some examples Source: McKinsey Quaterly, winning the Indian consumer, 2005 Chicken hamburger to reach segments that do not eat beef McDonalds Maharaja Mac Nokia 1100 Anti dust keypad for dirty roads,  anti slip grip for the heat and flash-light in case of electricity shortage Indian menus with singe touch Samsung microwaves Memory backup to compensate for frequent power shortage Samsung laundry machine 10 milli lt. sachet for less than 5 cents increased the shampoo buying population dramatically Head & Shoulders
Recent Trends ,[object Object],[object Object],[object Object],[object Object],Recent changes: ,[object Object],[object Object],[object Object],Traditionally three factors have plagued the retail industry:
Recent Trends …..
Retail Market not limited to metros but widely across India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Delhi Bangalore Mumbai Chennai Kolkata Ahamabad Hyderabad Pune Above 10 Mn inhabitants Above 4 Mn inhabitants Above 2 Mn inhabitants Above 1 Mn inhabitants Kanpur Lucknow Jaipur Nagpur Coimbatore Bhopal Madurai Kochin Varanasi Visakhapatnam Patna Indore Surat Vadodara Ludhiana
Drivers for Indian Retail High Income Opportunities Changing Attitude International Exposure Necessities to Lifestyle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Customer value drivers are continuing to fragment as a result of changing demographics & value systems Consumption expenditure is 60 % of India’s GDP   Market & Government ,[object Object],[object Object],[object Object]
Global Heavyweights in Indian Retailing Convenience and Supermarket Food & grocery, electronics & appliances, clothing & footwear, furniture & furnishing, household articles. Birla Multi format and Multi Category Food & grocery, electronics & appliances, clothing & footwear, furniture & furnishing, household articles. Reliance Multi brand retail chain Sourcing agreement for Consumer durables and Foods under brand name CROMA Tata-Woolworths Cash and carry Global Sourcing of Office equipments across various businesses Staples Inc – Pantaloon Retail Multi Channel propositions Franchising the Argos concept under the terms of the arrangement, Argos will be providing its brand, catalogue and multi-channel expertise and IT support  Home Retail Group plc - Shopper's Stop Ltd and Hypercity Retail India Private Ltd  Hypermarkets Food and groceries, FMCG, apparel and electronics  Carrefour-Landmark Hypermarkets, Supermarkets and Convenience Food & grocery, electronics & appliances, clothing & footwear, furniture & furnishing, household articles.  Bharti-Walmart (with $2.5 Billion investment by Bharti) Retail Formats Product Range Joint Ventures
Format Definition 12 Formats Description Key categories retailed Typical size Sq.ft . Example ,[object Object],[object Object],15,000-100,000 ,[object Object],[object Object],[object Object],3,000-15,000 ,[object Object],[object Object],[object Object],10,000-50,000 ,[object Object],[object Object],[object Object],20,000-100,000 ,[object Object],[object Object],[object Object],500-2,000 ,[object Object],Hyper markets Super markets Departmental stores Category killers Convenience stores
Format Definition (Contd.) 12 Formats Description Typical size Sq.ft. Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key categories retailed Single brand outlets Multibrand speciality stores Warehouse clubs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retail Challenges Organizing Retail in India-Challenges
At ground level ….  Processes ,[object Object],[object Object],[object Object],Consumer Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Supplier/ Vendor Current IT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Way Ahead ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In view of a compressed evolution cycle, retailers need to  simultaneously address issues of speed,  Execution  and efficiency
Thank You

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Evolution,Drivers Of Indian Retail

  • 2. Indian Retail – Buoyed by high GDP growth Projections of 8% sustainable real GDP growth rate till 2020 promise high growth potential for Indian Retail… Real Growth Rate Source :Central Statistical Organization (CS0)
  • 3. India Experiencing Rapid Economic Growth 9.4% growth rate makes India the second fastest growing economy in the world GDP (US$ bn) Real Growth Rate
  • 4. Led by Growth in Services Sector % Increase in growth over the previous year Services sector adding to GDP in a significant manner
  • 5. Driven from Consumption Throughout the 1.1 Billion Population 5-7 million Super Rich 70 – 80 million Afford Cars, Private Healthcare & Foreign travel 250 - 300 million Afford goods like Refrigerators , Scooters & Colour TVs 600-700 million ( Generally Rural ) Afford simple industrial products e.g. bicycles , radios , textiles Poverty Line = income less than $ 1/day Source: McKinsey, 60 % of India’s population are under 24 years
  • 6. With High Private Consumption GDP US$ 935 billion Private Consumption US$ 580 Billion (62%) Public Spending and Capital Formation US$ 355 Billion (38%) Retail US$ 342 Billion (59%) Non Retail US$ 238 Billion (41%) Urban (5,100 towns) US$ 154 Billion (45%) Rural (6,27,000 villages) US$ 188 Billion (55%) Modern retail – US$ 12 billion 8% of urban retail spends Modern retail Negligible Food Apparel Beverages Footwear Consumer durables Appliances Stationery Kitchen utensils Furniture Furnishings Sports goods Health & Beauty Personal Care Jewellery Timing Transport Communication Recreation Cultural Services Education Rent Utilities Other Services Source: Central Statistical Organization (CS0) and Technopak Analysis Conversion rate: 1 US$ = 40.86 Rs.
  • 7. About US $530 Billion Retail Market by 2012 GDP* US$ 1,450 billion Private Consumption US$ 870 Billion (60%) Public Spending and Capital Formation US$ 580 Billion (40%) Retail US$ 530 Billion (61%) Non Retail US$ 340 Billion (39%) Urban US$ 252 Billion (47.5%) Rural US$ 278 Billion (52.5%) Modern retail – US$ 78 billion 31% of urban retail spends Modern retail – US$ 9 billion 3% of rural retail spends Source: Technopak Analysis *All figures are in nominal terms after taking into account inflation
  • 8.
  • 9. .. but Rapid Transformation is Anticipated And may reach a share of 25% by 2017
  • 10. Weekly Markets Village Fairs Melas Convenience Stores Mom and Pop/Kiranas PDS Outlets Khadi Stores Cooperatives Exclusive Brand Outlets Hyper/Super Markets Department Stores Shopping Malls Traditional/Pervasive Reach Government Supported Historic/Rural Reach Modern Formats/ International Evolution of Indian retail Source of Entertainment Neighborhood Stores/Convenience Availability/ Low Costs / Distribution Shopping Experience/Efficiency
  • 11. Adaptation to Local Market – Road for Success Price, concern and typical Indian features are some examples Source: McKinsey Quaterly, winning the Indian consumer, 2005 Chicken hamburger to reach segments that do not eat beef McDonalds Maharaja Mac Nokia 1100 Anti dust keypad for dirty roads, anti slip grip for the heat and flash-light in case of electricity shortage Indian menus with singe touch Samsung microwaves Memory backup to compensate for frequent power shortage Samsung laundry machine 10 milli lt. sachet for less than 5 cents increased the shampoo buying population dramatically Head & Shoulders
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  • 16. Global Heavyweights in Indian Retailing Convenience and Supermarket Food & grocery, electronics & appliances, clothing & footwear, furniture & furnishing, household articles. Birla Multi format and Multi Category Food & grocery, electronics & appliances, clothing & footwear, furniture & furnishing, household articles. Reliance Multi brand retail chain Sourcing agreement for Consumer durables and Foods under brand name CROMA Tata-Woolworths Cash and carry Global Sourcing of Office equipments across various businesses Staples Inc – Pantaloon Retail Multi Channel propositions Franchising the Argos concept under the terms of the arrangement, Argos will be providing its brand, catalogue and multi-channel expertise and IT support Home Retail Group plc - Shopper's Stop Ltd and Hypercity Retail India Private Ltd Hypermarkets Food and groceries, FMCG, apparel and electronics Carrefour-Landmark Hypermarkets, Supermarkets and Convenience Food & grocery, electronics & appliances, clothing & footwear, furniture & furnishing, household articles. Bharti-Walmart (with $2.5 Billion investment by Bharti) Retail Formats Product Range Joint Ventures
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