What is SEO and Online Marketing and Why You Should Care

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Julia Logan a.k.a. IrishWonder

The slide deck from my introductory workshop at SVC2Baltics, Vilnius, Lithuania

Business

What Is SEO and Online
Marketing
And Why You Should Care

SVC2Baltics, November 2012, @irishwonder

Why Am I Here Talking to You
about SEO?
• Online since 1997
• Doing SEO since 2000
• Inhouse SEO, freelance
consulting, affiliate sites
• Experienced in whitehat and
blackhat techniques
• Endorsed by industry peers

Why Online Marketing?

Source: Pew Internet & American Life Project

Online Marketing

SEO
ORM
(organic)

PPC
SMM
(paid)

Local

(BTW, why are we always
talking about Google?)

Online Reputation Management
Google Suggest

Thank you for your attention!

Feel free to get in touch
• info@irishwonder.com
• Twitter: @irishwonder
• Facebook:
http://www.facebook.com/irishwonder
• LinkedIn: linkedin.com/in/irishwonder

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