This document outlines a branding and design service offering for startups and small businesses. The service would provide an all-in-one solution for companies' branding needs, including website/app design, graphics, advertising, and photography/videography. By applying each client's unique identity, the service aims to promote brand awareness through a personalized design package. The target customers are startups needing initial branding, small businesses needing redesigns, and possibly some larger companies. The benefits to customers include a one-stop shop that saves time and cuts costs compared to hiring individual design agencies or in-house teams.
1. Stephen Halley (11060131)
William Morrissey (11139331)
John Prendergast (11140941)
Leo Cannon (11135646)
2. BRAINSTORMING:
● Organising pre-season friendlies for local sports clubs.
● Streaming service for GAA club games.
● Font finder for graphic designers.
● Password and online security bracelet.
● Electronic bracelet to replace concert tickets.
4. OUR SERVICE:
● Brand Personality and Design Package:
o Website/Mobile Design
o Usability/Interface Design
o Graphic Design Suite - Logo, Posters, etc.
o Advertising & Social Media
o Photography & Videography
● Promotes brand awareness.
● All-in-one solution to provide company branding.
5. OUR SERVICE:
● Close Customer Care:
o What is their business?
o Who are their potential clients?
o What package do they require?
● Sleek & Trendsetting identities for their business.
6. WHO IS THE CUSTOMER:
● Startup companies.
o Design from ground up!
o No initial branding.
● Small to Medium companies.
o Redesigns and Re-branding.
o User Interface.
● Collaborative businesses.
● Possible Large companies,
o Not main market - may have in-house branding.
7. CUSTOMER BENEFIT:
● One-stop shop for design solutions.
o Saves time looking for various design agencies.
● Cuts out need to hire in-house designers.
● Promotes brand awareness.
● Constant client input:
o Constant updated service.
o They get what they want.
8. MARKET ANALYSIS:
● 2013 - 32,000 New Businesses in Ireland
o Global Entrepreneurship Monitor
● Irish business lost out on share of €4bn in the online market
due to sub standard websites.