background to developing this .mobi solution for hotel and tourism mobile marketing

1. TravelOnTheGo.mobi
January 13, 2011
Mobile Marketing for Travel Brands- Case Study
We have completed our research and launched our travel on the go mobile website for
travel brands. The mobile website, which is best viewed with a Smartphone,
is http://travelonthego.mobi
The first question we asked was should directory within ICANN and thousands of
we build mobile apps or mobile websites. Search Engines and Mobile
That was really a no-brainer, because Directories use the ICANN information
apps have no place replacing on new dotmobi sites.
websites.
We spent months planning our entry into
The Second Question was should we go the Smartphone market and our steps
with the crunch approach, rendering along the way are documents with Hub
regular websites into tiny version of the articles and our own website.
http://SmartphoneTraveller.com
same for mobile devices.
SmartphoneTraveller is a great name but
Thirdly we wondered should we
our research and trials indicated it was
use .mobi or .com. The .com is most
not the best name for our particular
popular, but the Dotmobi has some
objectives in publishing travel brands
special appeal.
to mobile phones. In effect building
SmartPhone enabled websites for travel
This last question is extensively
brands.
documents in our hub page
http://hubpages.com/hub/travel-on-the-go
The aim of the campaign is to generate
direct bookings for hotels and tourism
We chose DotMobi and it has been the
operators from Smartphone travelers
right decision on a number of counts.
on the go and on their mobile phone
Most notably is that .Mobi is a special
1

2. Comsumer Focus
Look to SmartPhone Traveller marketing
SmartPhoneTraveller.com is the real
for travel stories, guides and travel advice
website that describes the initiatives. It
in the future.
expands beyond the concept of the
marketing and covers details of the entire
We will have insightful travel stories of
platform and technology integration. It will
destinations and our own travel
also be a consumer focus for our travel
experiences with the SmartphoneTraveller
publishing.
in our pocket.
Travel Brands TravelOnTheGo.mobi
website at Branded website for each
http://marketing.travel-on-the- member hotel and tourism
TravelOnTheGo.Mobi is go.com.
partner.It is a personal
the brand now registered in
mobile website with 12
the ICANN directory We help hotel and tourism
pages of information and a
which is so widely used by clients enter details into
booking engine for the
the industry. It is the arcRes. arcRes publishes
brand.
directory and search this info out to the
engine that will promote TravelOnTheGo Mobile
It may be linked from
the hotels and tourism marketing directories,
existing websites. The
operators that subscribe to mobile advertising sites,
regular website may also
our SmartphoneTraveller mobile travel portals and
be coded to know when a
marketing platform. smartphone applications.
Smartphone is viewing it
and to automatically
Sign up is easy with arcRes arcRes also creates a
redirect to the appropriate
publisher. Details and personal
display.
features are on our real
2

3. .mobi marketing
Travel On The Go Brand Websites
Travel On The Go Brand website are
also promoted by the directory listing and
arcRes powered marketing to on multiple
channels, to Smartphone travelers and
regular Internet users.
A search on Google desktop or mobile will
display the TravelOnTheGo Mobi directory
along with hotels that are linked to it.
3

4. BookHotels at Travelonthego.mobi
The first phase of our marketing was target for hotel and accommodation. Restaurants,
car rentals and tourism will follow. The search features are being expanding to include
search filters and category listing.
In other words, a SmartPhone Traveler will be able to filter the display by a number of
parameters, such as family hotels, romance etc as well as features, rates and special
promotions.
4

5. travelonthego.mobi January 13, 2011
BookHotels-Travelonthego.com
We publish to
SmartphoneTraveller's putting your
hotel in the palm of their hands
Your Rooms in their hands
Your Bookings in their hands
Your Last Min Special in their hands
Your Photos in their hands
Your Brand in their hands
Promoted with
TravelOnTheGo.Mobi
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AXSES SCI
PO Box 16 B, Baslen House
Kingston Terr: St. Michael
Barbados
246 429 2653
consult@axses.com