PodCamp Toronto 2011 : Kool-aid snake-oil

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The document discusses trends in social media and online advertising. It provides statistics on time spent on social networks versus search, growth in Facebook usage and revenue, and the increasing importance of social media signals and data for search engine optimization and online advertising. It also discusses using social content strategies, Facebook Connect, and mining user data from social networks.

Technologie

Drinking Kool-Aid, Peeing Snake-Oil PCTO 2011

Who Am I? ,[object Object],[object Object],[object Object],[object Object]

Drink Menu ,[object Object],[object Object],[object Object],[object Object]

Int3rw3bs ,[object Object],[object Object]

Social Growth ,[object Object],[object Object]

Driving Growth ,[object Object],[object Object],[object Object],[object Object]

Social SMBs ,[object Object],[object Object]

Facebook Usage ,[object Object],[object Object]

Facebook Growth ,[object Object],[object Object]

SMBs & Facebook ,[object Object],[object Object]

The Rest ,[object Object],[object Object],[object Object],[object Object]

LinkedIn ,[object Object],[object Object]

SumbleUpon ,[object Object],[object Object]

Search & Social ,[object Object],[object Object]

Now What? ,[object Object],[object Object],[object Object]

Social Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study: Sherweb ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Connect ,[object Object],[object Object],[object Object],[object Object]

Social Sharing ,[object Object],[object Object]

Questions? ,[object Object],[object Object],[object Object]

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PodCamp Toronto 2011 : Kool-aid snake-oil

1. Drinking Kool-Aid, Peeing Snake-Oil PCTO 2011

4. Int3rw3bs

6. Int3rw3bs

9. Social Media

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11. Social Growth

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16. Social SMBs

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19. Facebook

20. Facebook - Growth

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28. Facebook - Growth

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34. Twitter

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37. StumbleUpon

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39. Search & Social

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50. Search & Social

51. Search & Social

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58. Facebook Connect

59. Facebook Connect

60.

61.

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63.

64. User Data Facebook Twitter LinkedIn Google Yahoo! Name X X X X X Email X X X Nickname X X X Photo X X X X X Profile URL X X X X X Birthday X X X Gender X X Location X X X X X Social Graph X X X X X More X X X X

65.

Hinweis der Redaktion

SEO & Social Media Roadmap for Online Publishers newspapers, bloggers, etc
Want people to see your content Returns users Monetize that content – short-term and/or long-term
This is what independent marketers are willing to invest
Want people to see your content Returns users Monetize that content – short-term and/or long-term
In fact, this is what their growth LOOKS like
So what’s driving that growth?
for the week ending November 13, 2010.
for the week ending November 13, 2010.
It’s no surprise then that…
In fact, this is what their growth LOOKS like
In 2011, FB make up 2/3 of the national ad spend total
Why? Because FB is a walled garden, and SU isn’t.
It’s no surprise then that…
It’s no surprise then that…
It’s no surprise then that…
It’s no surprise then that…
It’s no surprise then that…
It’s no surprise then that…
It’s no surprise then that…
It’s no surprise then that…
Audience: right social news site Content Strategy: reconciling branded content