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Effective event promotion

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Natalie Blackburn
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Effective Event Promotion: How Sparks has reached a new female audience and opened doors for the future Elvira Morrison – Head of Regional Fundraising Elena Vincent – Head of Corporate Partnerships
Ingredients • How Sparks had fundraised before • Why we needed Bake • Objectives for 2013
Concept & Design • Who are we targeting • Investing in a concept • Getting it right
Rail Tube
• Gifts in kind • Social media • Celebrities Promotional Channels
Promotional Channels • Warm networks • Local promo
Collaborative Working
Supporter Care • Looking after our hosts from registration onwards • Good problems to have
What we’ve achieved so far • Right ask, right audience • More active followers • New corporate relationships • Opportunities for next year • Great challenges
Hopes for 2014 • Volume • Partnerships • Repeat and super hosts
Effective event promotion

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