Weitere ähnliche Inhalte Mehr von interlinkONE (20) Kürzlich hochgeladen (20) Social Media for Publishers! Why, How and Best Practices.1. Social Media and Publishers!
Why, How and Best
Practices.
Questions or Comments?
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2. John Foley, Jr.
I love
► Grow Socially, Inc – Support Mar(H)keting!
Services
► Online Marketing/Social Media
► Plan, Manage, Execute and Measure
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3. Today’s Agenda
► Why You Should Care About Social Media
► How Publishers Can Use Social Media
► Best Practices, Strategies, and Tips
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4. SOCIAL MEDIA
Why should you care about it?
Questions or Comments?
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5. Social Media Statistics
► Nearly 750 Million Users on Facebook (6/11)
► 300 million Twitter users as of (5/11)
► 30+ Hours of Video Uploaded to YouTube every
minute
► 50 million people on Google+ and growing!
Questions or Comments?
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6. Social Media and Search Engine Optimization
(SEO)
FaceBook Twitter YouTube Blog
► Social
Networking
Activity
Helps People
Find Your
Stories and
Publications!
Questions or Comments?
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7. SEO and Online Video
Questions or Comments?
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8. SEO and Your Website
1. Simple and Direct User Interface
2. Keywords
3. Uniqueness
4. Content up Front
5. Engagement opportunities
a. Download a Whitepaper
b. Sign up for Newsletter
c. Blog response
d. Poll
e. Contest
f. Widgets
Questions or Comments?
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9. How It Can Help Publishers!
Questions or Comments?
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10. What Are These Sites, Anyway?
Questions or Comments?
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11. Top Channels/Medias growing
► LinkedIN Networking - Company
► Facebook: House party with a business effect
► YouTube: Your own TV Station
► Twitter: Block Party
Questions or Comments?
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12. What is Facebook?
► The Largest Social
Network
► Publishers can host
pages and groups to
self-promote and
become destinations
Questions or Comments?
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13. Get Yourself Out There
Creating a page involves:
► Logo
► Name
► Content
► … and a Plan
Questions or Comments?
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14. What is YouTube?
► Video-sharing website on which users can
upload and share videos.
Questions or Comments?
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15. Why YouTube?
• Showcase
Stories, Events,
Services, &
More!
• Destination!
Questions or Comments?
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16. What is LinkedIn?
► A business-oriented social
networking site
► Mainly used for
professional networking
► Has more than 43 million
registered users, spanning
170 industries
► Maybe some legs here…
Questions or Comments?
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17. Publisher Profile
• Overview
• Spotlight
• List of Products &
Services
• YouTube Video
Integration
Questions or Comments?
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18. What is Twitter?
► Share what you are
doing in 140
characters or less
► A free social
messaging utility
for staying
connected in real-
time
Questions or Comments?
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19. Blogs
► Humanizing
► Improves SEO
► Keywords
► Links
► Updated Information
► Give Expertise
► Updates on
Activities
► Sharing Information
► Allows for engagement
Questions or Comments?
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20. Blogs
Questions or Comments?
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21. Four Fundamentals of All Sites
1. Build your network
2. Engage with the network you have built
3. Be consistent
4. Track and analyze
Questions or Comments?
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22. HOW CAN PUBLISHERS USE
SOCIAL MEDIA
Questions or Comments?
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23. What We’re Going to Discuss
► Publishers Social Media for
► Subscribers – New and Existing
► Events – Promotion Before, During, and After
► Curating and more
Questions or Comments?
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24. Subscribers– What Are Your Goals?
► Listen
► Sysomos, Radian6, Viral Heat
► Engage with audience
► Watch subscriptions
► Be the Destination
Questions or Comments?
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25. Social CRM: Online/Social Intelligence
► Track Social Networking Profiles!
Questions or Comments?
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26. What Should You Do Once You Have Data?
► Listen!
► Engage!
► Share Content - not always yours!
Questions or Comments?
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27. What Should You Talk About?
► Relevant (Your Publishing) Topics
► Events – Webinars, Trade Shows, Conferences
► Items that are relevant to the target audience
► Repurpose your offline to online
Questions or Comments?
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28. What Are Your Goals for Events
► Create awareness
► Increase subscribers
► Produce and participate
► Keep the conversation going after
► Be the Destination!
Questions or Comments?
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29. YouTube to Create Awareness
► Speakers
► Hosts
► Live Footage
► Recaps
► Distribute!
Improve SEO – Alternative exposure of your objective
Questions or Comments?
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30. Twitter to Create Event Awareness
Questions or Comments?
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31. Twitter to Increase Event Registration
Questions or Comments?
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32. Create Twitter Pages for Events
Questions or Comments?
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33. Create Custom Facebook Tabs for Events and More
• Drive traffic to
Facebook
• Push Sign Ups,
Registrations
• Additional outlet
for information
Questions or Comments?
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34. Expand print Content Online
FaceBook, Blogs etc.
Questions or Comments?
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35. Social Networks Events
Expand the
Offline event
YouTube videos of what
was learned!
Questions or Comments?
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36. Social Networks to Create Memorable Events
► Participate in
event’s hashtag
► Retweet
attendees
► Post Twitpics
► Announce live
timeline of
sessions
Questions or Comments?
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37. 7 - for Publishers
7 Ways Print Magazines Are Using Social
Media to Engage Readers
1. Curating Content
2. Expanding Editorial Content
3. Offering Expertise in Real Time
4. Catalyzing Connections
5. Leveraging Influence
6. Extending the Editorial Experience
7. Monetizing Social Media
Mashable.com
http://mashable.com/2011/02/09/social-media-magazines/
Questions or Comments?
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38. BEST PRACTICES, STRATEGIES, AND TIPS
Questions or Comments?
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39. Best Practices
6 Social Media Best Practices for Publishers
1. Plan.
2. Research.
3. Decide.
4. Get your content up to snuff.
5. Make internal changes.
6. Open up.
Date Site Designer - http://ilink.me/6best
Questions or Comments?
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40. Marketing Plan
► It all starts with a plan
Questions or Comments?
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41. Marketing Calendar
Announce Mail -
Send out on website Monthly
flyers to
Newsletter
clients
Email
eNewsletter
(Announce)
Tell
Expo Event
colleagues
8AM-6PM
you’re
attending
Send thank Enter new
you cards contacts in
CRM
Questions or Comments?
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42. Marketing Calendar
Create Announce Announce on Mail -
Send out
Post, Link on website & Monthly
flyers to
back to Newsletter
clients
website
Comment on Connect with Share event Email
event’s Keynote eNewsletter
Speakers article on
page (Announce)
on
Tell
Announce Share event Join in on Expo Event
colleagues
booth # with article on event’s 8AM-6PM
you’re
video post hashtag
attending
Follow-Up Send thank Share Enter new Friend new
with you cards speaking contacts in contacts on
Post & Post presentation Excel
Pictures on
Questions or Comments?
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43. Social Media Marketing Plan
► Describe Business and Its Goals
Strategy
► Know Your Audience Before
Tactics!
► The One Thing
► Humanize Your Brand
► Content Resource &
Distribution Strategy
► Measure Your Success
Questions or Comments?
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44. Know Your Audience
► Who Are They?
► Where Are They
Cyclically?
► How Do They
Use Social
Media?
Questions or Comments?
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45. Your Target Audience
Define Target Audience Audience Acquisition
► Subscribers ► Discover
► Engage
► Get Found
Questions or Comments?
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46. Is everyone interested in the same communication?
I still
I love my
email
mail
I use Facebook, I’m on
Twitter & Twitter
LinkedIn
I Google for
my
information
Where are your prospects and customers getting their information?
Questions or Comments?
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47. The One Thing
Competition
Keywords
Questions or Comments?
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48. Humanizing Your Brand
Questions or Comments?
Copyright © 2011 Grow Socially, Inc. All Rights Reserved. Phone 1.800.948.0113
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49. Content Resource Library Visit Resources Daily
Content Content
A C
Content
B
Pull Content Make Links Measurable Push Content Out
Content Distribution Strategy
Resources are monitored. Content is identified and pulled, made
trackable, and pushed out across platforms.
Questions or Comments?
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50. How to Measure Success?
► Site Traffic
► Downloads
► eNewsletter Sign-Ups
► Blog Comments
► Questions
► Shared Links
► Re-Tweets
► Followers
► Who’s talking about you and
how
► Show me the money
Questions or Comments?
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51. Optimize / Social Friendly
Get Noticed eNewsletter Sign-Ups
White Papers
Offers
Emails
Polls
Blogs
Landing Pages Inquiries
Engage
and
Nurture
Qualified and
Budgeted
Engage
Start with MKTG and
Integrated Multi-Channel Marketing Plan Buyers Nurture
Action – Publish – Engage – Converse – Share Product?
Social Media Blogging Analytics Service?
Content Mgmt SEO Asset?
$
Questionsor Comments?
Questions or Comments?
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Copyright © 2011 Grow Socially, Inc. Rights Reserved. Phone 1.800.948.0113
Phone 1.800.948.0113
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Email Support@GrowSocially.com
52. Effective Online Marketing Strategy
► Online/Social Media Marketing Plan
► Website
► Search Engine Optimization
Online Marketing Plan
Questions or Comments?
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53. Search Engine Optimization
► Get found
► Using specified keywords
► Consistently updating
► Using links to other
pages of site or other
websites
Questions or Comments?
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54. Inbound and Outbound
COMPANY
WEBSITE
Social Whitepapers,
Media eBooks
3500 Downloads
Visitors
SEO eNewsletter
Sign-Ups
DM/Flyer 2000
Visitors Comments &
Questions on
CRM
E-mail
Blog
800
Links Visitors Info/Inquiries
Other 100 Webinar
Visitors Sign-Ups
Questions or Comments?
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55. Use Social Media Effectively
► Start with a Plan
► Address Goals
► Make a Schedule
► Know What You Want
to Do
► Cross Promote
Across All Pages
► Integrate with Website
► Include in Offline
Marketing Efforts
Questions or Comments?
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56. Tools & Techniques
Tools Techniques
► Cameras, Video Cameras ► Daily Management
► Link Shorteners ► Consistent Monitoring
► Platforms – Hoot Suite – ► Integration of Social
Tweetdeck Media and Multi-Media
► Listening – Radian6, Channels
Sysomos, Viral Heat ► Consistent Online Look
► Wordpress, Drupal ► Dedicate Resource(s) or
Find a partner
Questions or Comments?
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57. Best Practices
► Listen ► Link all pages back to
► Share Relevant Content corporate site
► DON’T talk about
► Industry Specific yourself all the time
Content
► Secure Branded URLs
► Marketing Information for each Channel
► Consistently monitor for ► Promote Monthly
customers Newsletters
► Continually post ► Listen More
relevant content ► Be the Destination
Questions or Comments?
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58. Tools for Measuring Effectiveness
► Link Shorteners
► iLink.Me
► TinyURL.com
► Google Analytics
► Website
► Insights
► LinkedIn, Facebook, Twitter, YouTube
Questions or Comments?
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59. Measure Your Success
Tools: Google Analytics
Measure the quantity and quality
of the traffic that social networks
are driving to your website.
Questions or Comments?
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60. Tools for Listening
Questions or Comments?
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61. Banner Ad
Print Ad
eMail Signature
Website
Twitter Background
Social Media Badge Examples
Banner Ads, Websites, Twitter backgrounds, Brochures, Business Cards,
eMail Signatures.
Questions or Comments?
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62. Listening & Monitoring
Questions or Comments?
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63. Monitoring Solution
• Social Listening
• Brand Awareness
Measurement
• Lead Generation
Questions or Comments?
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64. Q & A / Contact Me / Thank you!
http://ilink.me/JR
QR Code
iFlyMobi.com
Questions or Comments?
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65. Want to Learn More?
► Visit http://GrowSocially.com today.
Questions or Comments?
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Hinweis der Redaktion Overview of today’s presentation:This presentation is designed to cover the importance of incorporating social media into the marketing mix. Specifically, we will focus on how Affiliates can use social networks in their campaigns and marketing efforts. We will present ideas and strategies to help Affiliates see how they can use social media to boost membership, to promote events, and to develop relationships with vendors and suppliers. We will also provide best practices for social networks in general. 15 YearsBusiness ManagementAuthorWhitepapers Google is by far the most popular search engine… and guess what, they own YouTube. Thus, when you search for something, YouTube videos often rank high in the results. Google is by far the most popular search engine… and guess what, they own YouTube. Thus, when you search for something, YouTube videos often rank high in the results. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Here’s an example of how PPI -- Pacific Printing Industries Association in the Northwest – has done this. They’ve created a custom Twitter page to help promote the event. They’re tweeting about the topics that will be covered, the location, and they’re engaging with people.Also, they’ve made a hashtag, #PrintDeliversNW, to specifically group tweets about the event. Where Are They Cyclically?StudentsHow Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale. What’s Your One Thing?What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign?Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.