interlinkONE's VP of Sales Karen DeWolfe delivered the presentation "5 Ways to Generate More Leads from your Website" at the 2012 Graph Expo conference in Chicago.
She highlighted a number of practical ways that companies can ensure their website is aligned with sales goals and business objectives.
She covers items such as:
- eNewsletter Programs
- Blogging
- Calls to Action
- Mobile Website Content
- And more!
For help optimizing your website for lead generation, please visit http://GrowSocially.com!
1. 5 Ways to Generate
More Leads from
Your Website
Tuesday, October 9th 2012
Presented by Karen DeWolfe
interlinkONE and Grow Socially
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
2. Introduction: Who We Are
â˘
â
â
â
â˘
â
â
â
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
3. Always Remember: Your Website is Home Base!
No matter what the touch-point and response channel is --- social networks, QR
Codes, personalized URLs, videos, etc. --- lead generation happens on the website.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
4. BIG Problem with Many Websites: #1
⢠They are not updated frequently
enough⌠and the content there is
not relevant or engaging.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
5. BIG Problem with Many Websites: #2
⢠The graphics, product & services
listings, and text do not accurately
reflect a brandâs mission statement.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
6. BIG Problem with Many Websites: #3
⢠They are not generating:
â Inquiries
â Leads
â Sales
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
7. Enough âProblemâ Discussion
Letâs Look at 5 Ways
That Your Website Can
Become a Lead-
Generation Machine.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
8. Lead Generation Tactic #1: Newsletter
Include a Prominent Sign-up Form â
and promote everywhere.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
9. Lead Generation Tactic #2: White Papers/eBooks
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
10. Possible Topics for White Papers
⢠QR Code Best Practices
⢠What Does Cross-Media Really Mean?
⢠5 Ways to Improve Your Direct Mail Efforts
⢠Mobile and Print: A Match Made in Heaven
⢠What do your customers ask/care about?
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
11. Lead Generation Tactic #3: Blogs/CTA
Start a Blog &
use an Editorial
Calendar.
Include strong
Calls-to-Action
on each Post!
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
12. Remember: Content Rules!
⢠Google rewards fresh content ---
update your website regularly!
⢠Create & provide content that
informs, helps, and interests your
audience!
⢠Best way to do this: start
blogging.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
13. Lead Generation Tactic #3: Form Optimization
Improve Your Conversion Rates!
Simple and
compelling
directions
Clearly Defined Call to Action
Key Benefits Highlighted
Form on the page
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
14. Lead Generation Tactic #5: Mobile
Create Mobile versions of your
website, landing pages, and forms.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
15. Website: Take it to the Next Step
⢠Social-friendly, searchable
⢠Interactive
â Blogs
â Comments
â Landing Page
â eNewsletter Sign-Ups
â Widgets
⢠Calls to action for people
to raise their hand
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
16. Bonus Tactic: Live Chat
⢠Inexpensive Tools!
⢠Can be a great way
to answer questions
and develop a
relationship while
the interest is hot.
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
17. Final Thoughts on Your Website
⢠Do not let it be static or an after-thought!
⢠Your website needs to be integrated into all of your
marketing efforts, including print, email, social
media, and more.
⢠Start benchmarking â how many leads are you
generating today? How many next week, next
month, etc. after implementing these tips?
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
18. SEO: Getting Found to
Make Sales
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
19. What is Search Engine Optimization?
⢠Getting found!
⢠Using specified keywords
⢠Consistently updating your
content
⢠Using links to and from
other pages and websites
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
20. Keyword Usage
⢠Build a well-researched list of keywords
⢠Incorporate in your content:
â Page Titles (H1, H2 tags)
â Website copy
â Meta description
â Image Names (Alt tags)
⢠Use throughout all content distribution
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
21. Resources for You
⢠Free White Paper on Inbound Marketing!
http://InboundMarketingWhitePaper.com
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
22. Have More Questions?
â˘Visit
http://GrowSocially.com
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
23. Thank you!
5 Ways to Generate More Leads from Your Website
Jason Pinto | interlinkONE and Grow Socially | 2012
Hinweis der Redaktion
To many companies, a newsletter is one of the best marketing activities that they can work on each month.They have a subscriber list of people that have expressed some sort of interest in their company, products, and/or services.They have full permission to send content to those people!But often, they donât do enough to build that database. Primarily, they may only have a Newsletter Subscribe button on the home page.