3. Interact Egypt
- Launched in June 2009
- Headquarter for MEA region operations
- Customer base includes Egypt, Tunisia, Algeria,
Pakistan, Kuwait, Saudi Arabia and Italy
- R&D hub for Web & Mobile innovations
- Backed up by 15 years of Italian experience
- From Interact SpA to InsideOut
- Triple revenues in two years
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4. Who is Fady Ramzy?
- Interact Egypt Country Manager
- Digital media speaker
- 13+ Digital Media experience
- Egyptair.com
- PMP, Boeing scholarship
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11. This event is currently
TWEETED
at this Very Moment
#InteractInnovation
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12. Agenda
- Today’s challenge, the influencer in you!
- Quick Facts
- Your Online Identity
- ORM
- Social Media Influence
- The networks
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13. The Challenge!
- 2 volunteers
- Quick simple questions
- Seed the video
- How many views can we get till end of day??
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16. Facebook
What is interesting in statistics per continent is that Africa is the most dynamic
continent on Facebook gaining more than 50% of its Facebook users in the last
6 months!
Socialbakers
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20. Your Online Identity?!
Online Newsletters Website
Video
Blog
Social
Title Text
Media
Identity
The SEO
Ecosystem
Web Data
Analytics
Mobile
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21. Your Social Media “Identity”
Facebook
Linkedin
Youtube
Twitter
Title Text
Social
Media Social
Monitoring Media Social
Media
tools
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36. Whats that?
Online Reputation Management, or ORM, is the practice of consistent
research and analysis of one’s personal or professional, business or
industry reputation as represented by the content across all types of
online media
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37. Why?
- Your Customers are online
- Your Prospects are online
- Your Competitors are online
- Your Employees are online
- Your X-Employees are online
- Your brand influencers are online
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38. The Process
Listen Respond Engage Optimize
Measure
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39. Look, Listen & Learn!
- Improve customer satisfaction by gaining insights
from consumers about their real needs
- Increase perceptions of brand by creating
opportunities to listening, responding and engaging
with consumers.
- Gain insights about competitors and their customers’
perceptions about their products and services.
- Engage in more effective public relations by
understanding who the real influencers are.
- Provide early warning systems for reactive and
defensive PR.
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40. Optimize
Social Mainstream
Media Media
User
Search
generated
Engines
Content
Online
reputation
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41. Measure
The KPIs
True reach: Your network size & dynamics
Social Media influence: How influential you are?
Amplification: The likelihood that your content will be acted upon.
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42. Boost your influence
Personal Brand, Trust and Expertise.
Understanding each is imperative to measuring influence, which can be
expressed as:
Influence = (Personal Brand * Trust * Expertise)
Of course, since Expertise = (Knowledge * Trust), we can
further refine the equation to:
Influence = (Personal Brand * Knowledge * Trust2)
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44. Some tools
- Blog monitoring BlogPulse, Google Blog search
- Twitter Monitoring Tweetbeep, Tweetscan, Twitter search
- Web Monitoring Google alerts, Google trends
- Followers monitoring Friend and follow
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