This document discusses how to create a design-focused culture at a company. It recommends forming multi-disciplinary teams that include designers, developers, and others to work collaboratively. It also suggests that employees learn skills beyond just their own role and share knowledge with peers to break down silos between teams. When these approaches were implemented, design became a higher priority at the company, teams focused more on user experience, and company morale improved.

1. Creating Design-Focused
Culture
hello@interactivemechanics.com www.interactivemechanics.com

2. @mike_tedeschi

3. A little about my story...

4. ... fast-forward to today.

5. Design became a company priority

6. Design became a company priority
Design and development came together

7. Design became a company priority
Design and development came together
All teams started focusing on UX

8. Design became a company priority
Design and development came together
All teams started focusing on UX
Company morale increased

10. So... what happened?

11. No more “silo” mentality
#1

12. Create and work with
multi-disciplinary teams

13. “Agile is iterative. Design is iterative.
Why couldn’t they work together?”
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14. Work, sketch, and
brainstorm together

15. “People tend to equate creative with
artistic. Like if you can’t draw a picture
of a horse, you’re not creative.
That’s really wrong.”
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16. Learn more than just
your trade
#2

17. Organizations today need generalists who
can do all aspects of the job well. Who
can shift between activities, as the job
requires. Specialists are best when they
come out of very strong generalists, who
know how to work across the board.
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18. Share what you know
with your peers

19. Don’t be afraid to
ask questions

20. Create relationships with
your colleagues
#3

21. What’s your story?

22. UX Book Club
September 2nd @ Azavea