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The Art
of
SmartData
You will learn
• How Data is Made
• Why InsideView is Best
Agenda
• The Secret:

How vendors gather data

• The Data on Data:
• Q&A

Accuracy Benchmarks
Who’s got the best
data?
We’ve been
Most
around
forever!

Biggest
Database!

Complete!

Most
Accurate!
Editorial

Crowdsourcing

Web Crawling

Social
Editorial
Coverage
Accuracy
Freshness
CrowdSourcing
They will give me the data for free!
Then I will sell it back to them!

Coverage

Accuracy

Freshness
Web Crawling
Coverage
Accuracy
Freshness
Social

Coverage
Accuracy
Freshness
InsideView SmartData
Absorb what is useful,
discard what is not.
- Bruce Lee
Editorial
Accuracy

Crowdsourcing
Coverage

Web Crawling

Social

Freshness

Freshness
Accuracy Benchmarks

Raw Data Analysis and more on:
You learned
• How Data is Made
• Why InsideView is Best
Tweet:
Absorb what is useful,
discard what is not.
#SmartData
Questions?
Appendix: Minion
Holding Pen

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